B2B Case Study: AVocation Systems

AVocation Systems provided Splash with a wealth of audio-visual information that residential and commercial installers would find valuable, including tips, guides, and trends. We then used that technical voice to create optimized articles which were published on their blog and distributed through Facebook and Twitter. However, the real traction came within LinkedIn. We posted each article in relevant industry Groups, and concluded each post with an open-ended question designed to solicit responses from Group members. Each article included a link to drive traffic back to the AVocation blog. Every article (and question) we posted received more discussion comments and web traffic than the previous article/question.

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B2C Case Study: DigiTech

Our first campaign on behalf of DigiTech was a “15 Days of Distortion Pedal Giveaway” contest. Fans entered by first “Liking” the DigiTech Facebook Fan Page, then entering their email address and finally, submitting a vote for their favorite DigiTech guitar pedal. In two weeks, the page increased from 4000 fans to 8000 fans.

When their Facebook page reached 9000 fans, DigiTech and Splash Media collaborated once again to come up with a “Fan Appreciation Giveaway,” with the goal to increase Facebook fans to 10,000. We immediately created a Facebook Tab and asked the community to help us reach 10,000 fans by telling their friends and sharing the page. Anyone who became a new fan of DigiTech was included in a drawing for free iPB-10 Programmable Pedalboard (a $500 value).

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B2B Case Study: Save Phace

One of the owners of Weldplus, a company located in Germany, was browsing the web when he came across a LinkedIn discussion listed outside of LinkedIn. The post was a Save Phace blog about the Extreme Face Protector and its key features. The owner clicked through to the blog where he found several blogs covering each part of Splash Media’s content funnel, (awareness, evaluation and decision). He then filled out a form located on the blog to get more information from Save Phace. From there, Save Phace and Weldplus connected and signed a deal that would allow Weldplus to be a distributor to more than seven (7) countries in Europe. After more discussions, Weldplus showed interest in Tactical Series Masks to position them in front of Military and Special Forces.

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B2B Case Study: GIA Technology

Christi Birch, Account Executive and Founder of GIA Technology, sent us a job position she needed to fill. We wrote a blog regarding the job opening, using targeted key phrases to optimize it for search engine rankings, and then posted it in all of Christi’s LinkedIn Groups, her personal LinkedIn profile, and in each of the company’s social media platforms: LinkedIn Group, Facebook and Twitter. In only a few days the response she received was overwhelming and we gathered more than nine leads from LinkedIn alone.

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B2B Case Study: Advanced Discovery

Thadd Hale, CTO of the Advanced Discovery, a provider of e-discovery services, emailed Splash Media, asking if we could simply send out via LinkedIn and in our Linkedin Group a message that Advanced Discovery had plans to conduct a webinar to introduce their new workflow module, FirstLook™.

Instead of simply promoting the webinar through LinkedIn channels, Splash Media recommended that we 1) produce and distribute a press release to gain maximum exposure of the innovative FirstLook™ workflow module; 2) go a step further and utilize the highly social event website, Eventbrite (http://www.eventbrite.com/), which would allow us to capture registrants; and 3) send an email announcing FirstLook™ and the introductory webinar to everyone in the Advanced Discovery client database. The Eventbrite message was optimized, as was the press release.

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B2C Case Study: Toyota of Irving

Toyota of Irving wanted to utilize Facebook to increase the number of car sales. The solution: a promotion through Facebook whereby anyone who “Liked” the Toyota of Irving page would then receive access to a $750 coupon, which they could then print out and bring to the dealership and use toward the purchase of a new or pre-owned vehicle.

During the first week of the promotion five vehicles were sold in which the purchaser redeemed the $750 coupon from this promotion!

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B2B Case Study: Stambush Staffing

FEATURED SUCCESS STORY:
After 2 months (8 blog posts and 2 videos), Stambush Staffing dominated the first page of Google for the term “medical staffing resource Houston”. The first three organic results were the Stambush Staffing blog, and the last entry on the first page was Stambush’s videos.

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B2C Case Study: Rusty Wallis Volkswagen

FEATURED PROMOTION:
Splash developed a custom iPad promotion with a tiered point system for entrants to “earn” points. Facebook referrals were worth 1 point, while Services Visits and Test Drives were worth 15 points.

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B2B Case Study: ElectricMan

FEATURED SUCCESS STORY:
During a snow storm in Dallas in early February, Red Cross lost power to their refrigerators, which meant that blood units were no longer being stored at a sustainable temperature. After calling multiple electricians in the Dallas/Fort Worth area, Red Cross did a Google search for “24-hour electrician Dallas” and landed on ElectricMan’s web site through their blog. They called and ElectricMan came to the rescue at 1:30 am. After an hour or so, power was restored and the blood units were saved.

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B2C Case Study: Samuels Jeweler’s


FEATURED PROMOTION:
Splash ran a Facebook and LinkedIn promotion for Valentines day, offering a coupon to save $50 on a purchase of $150 or more.

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B2C Case Study: The Shops at Park Lane


FEATURED SUCCESS STORY:

Park Lane Mommy Blogger Meet Up – Park Lane is a new development in Dallas, TX and there is simply not enough awareness of what is available. The goal of the Mommy Blogger Meet Up was to expose a very influential group of our targeted audience to the center and wow them in hopes that they would spread the word to their network. Splash initiated, arranged and confirmed the Meet Up all through Twitter without sending a single e-mail.

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B2C Case Study: Covington Aircraft

FEATURED SUCCESS STORY:
Covington Aircraft achieved one of their social media goals early on in their social media initiative by becoming engaged with Pratt & Whitney, which is the manufacturer of one of the main aircraft engines they repair. The goal Covington achieved was to create more awareness for their company with a key influencer in their industry – Pratt & Whitney. Pratt & Whitney became aware of Covington through their social media initiative when they came across the Covington Blog and decided to become more involved with social media themselves after seeing how well Covington was doing with it. They also asked Covington to start blogging on their blog which will gain significant exposure for Covington.

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Abundant Life Academy

After trying several other Internet Marketing firms, this leading boarding school for troubled teens hired us to help them squeeze more out of their overall media spend. Their goals were pretty simple: produce more leads, spend less money.

“Splash Media is the one of the most incredible businesses I have ever worked with. They set the standard of excellence in web marketing. They go beyond what they promise and consistently exceed my expectations.”

Craig Rogers, President ALA

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Modern Plastics

By working with Splash Media, Modern Plastics quickly began generating high rankings for key terms in major search engines. Splash was also critical in designing and implementing multiple versions of their website. Today, Modern Plastics is one of the most recognized plastic websites on the Internet and the web is their number one source of new business. Because of the global reach the web provides, Modern Plastics is now doing business across the USA and in most major countries.


“Our website is a huge success -100% credit to Splash Media Group. The Splash Media team is creative, innovative and has “edge”. A great, great company and one in which I would recommend to anyone.”

Bing J Carbone, President Modern Plastics
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OmegaSonics

Splash Media has had the honor to work with OmegaSonics since 2004. OmegaSonics is the west coast’s leading manufacturer of industrial ultrasonic cleaning systems. Jay Leno has provided an unsolicited endorsement of their equipment and is featured on their home page. Frank Pedeflous, OmegaSonics President, brought Splash on to help them attract and convert buyers using the Internet to source equipment.

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McAfee

McAfee needed a partner to create and distribute a full scale video based e-learning (VBE) platform for their enterprise level security software clients.

“We are excited to add Splash Media’s cutting edge virtual e-learning technology to our current McAfee University training curriculum. The McAfee Video Training on Demand we are creating with Splash Media is an important step in setting our training apart from the competition and helps us raise the industry bar for e-learning excellence.” -Michael Fey, Senior Vice President of Technical Sales and Services, McAfee

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Adobe

Splash Media created over 60 original programs helping to kick off Adobe TV.

“We selected the Splash Media team because it was clear that they are experts in creating dynamic and engaging content for this medium and this marketplace. Together we are bringing the creative community a new type of training that not only educates but entertains.”- Bob Donlon, Executive Producer, Adobe TV

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Wiley

Wiley was in search of a collaborator to bring the For Dummies videos into the eTraining realm.

“We’re excited to be working with Splash Media to develop For Dummies videos. Their creativity and production expertise has enabled us to develop solutions for moving our branded content into a new medium. Splash Media recognized the special needs associated with this bestselling series and delivered product that reflects the integrity of our brand.” - Kathy Nebenhaus, V.P. and Executive Publisher at John Wiley & Sons, Inc.

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Mary Kay

Known for its inspirational, success-oriented national seminars, Mary Kay determined the need to explore alternate satellite delivery methods to get their corporate sales messaging out to thousands of Mary Kay Beauty Consultants across the country.

“Splash Media – Chris and Team – Your hard work, positive attitude, flexibility and steadfast commitment to excellence helped make our first Satellite Education Event a HUGE success. Thank you for helping us to raise the bar at Mary Kay!” - Sales Force Intelligence Team, Mary Kay, Inc.

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Success University

Success University was looking to partner with a company to develop, create and distribute the next generation platform for the Success University Learning Center

“Splash Media has revolutionized our learning center. Our international student base are raving about the technology, overall look & feel and the ease of use! They can’t wait to share it with their friends and come back tomorrow. Since launching a couple of weeks ago, I have received over 100 emails from excited students all over the world! Not only is the technology the best in the industry, your customer service is unparalleled. All of you respond quickly and accurately to every request!! I am blown away by the customer service!! Thanks again for helping us make a positive shift in the world one mind at a time.”- Traci Williams – Director of Education – Success University

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Safari Books Online

Safari was looking for high end and innovative online video training partners.

“The high caliber of Splash Media’s training content is a perfect fit for the Safari Books Online library. We are constantly striving to create a multimedia learning experience for our users. One of our goals is to fulfill our subscribers’ demands for quality video content and Splash allows us to expand our library of training videos for technology, design and business professionals.”- Jeff Patterson, CEO of Safari Books Online

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