Wiley

With near universal name recognition, more than 200 million copies printed, and over 1000 topics, For Dummies is the world’s bestselling reference series.

The For Dummies brand has expanded into new products and categories with an extensive licensed product line, and John Wiley & Sons, Inc. was in search of a collaborator to bring the For Dummies videos into the eTraining realm. The For Dummies videos required high end instructional design that could take the content and concepts from the books and turn them into video scripts that adhered to the conversational style of the series.

Solution

In this most recent collaboration, Splash Media LP, an Emmy Award-winning innovator in eTraining and digital video publishing, has partnered with Wiley to create and produce a library of online training videos for Wiley’s For Dummies branded imprint. Splash Media has developed the programming and tools to create and publish customized corporate and consumer training videos and media, along with online networks, to boost national and international companies’ communications and eLearning efforts.

The initial content will consist of several brief learning-based videos covering the technical areas of blogging, social networking, MS PowerPoint, MS Word, MS Excel, MACs and OSX, PCs, laptops, and Windows.

Quote

“We’re excited to be working with Splash Media to develop For Dummies videos.  Their creativity and production expertise has enabled us to develop solutions for moving our branded content into a new medium. Splash Media recognized the special needs associated with this bestselling series and delivered product that reflects the integrity of our brand.”

- Kathy Nebenhaus, V.P. and Executive Publisher at John Wiley & Sons, Inc.

Summary

By partnering with Splash Media, For Dummies, one of the world’s most recognizable and reputable published brands in the world, is now on its way to winning over the eLearning revolution as well. Utilizing a $5.5-million, state-of-the-art studio and an award-winning team, Splash Media is able to quickly produce, publish, and deliver quality, instruction-filled, online training videos that will further elevate this brand by making it more widely accessible and captivating for online learners.