Businesses embarking on an online marketing campaign can no longer ignore or discount the social impact of Google+ on the marketplace. While initially faltering after its kickoff in September 2011, it has since risen to be the second most popular social media site after Facebook, according to the latest GlobalWebIndex survey [http://globalwebindex.net/blog/]. And whether or not you agree with the analysis (there’s some controversy about the way active users are accounted for in Google applications), there’s no doubt it is a rising star in the social media realm, and one that will have to be reckoned with soon, if not immediately. Google+ is here to stay.
The rising popularity of Google+ means any future online marketing campaign should absolutely include this user base in its distribution. Google+ has benefitted from Google’s ability to integrate the social app into its other popular apps, including YouTube, Google Maps, Google Docs, Gmail, and Google Search. The mobile version of the application is especially appealing to users, because it is simple to navigate and visually-based, making it ideal for smartphone and tablet users. Google+ also has Hangouts, a feature that allows groups of users to video chat together, which is exclusive to Google+.
Why Should Your Next Online Marketing Campaign Include Google+ Users?
If you’re still on the fence about the legitimacy of Google+ as a social media destination and user base, and whether or not a marketing campaign directed at those users would generate any traffic, consider these statistics collected by TechCrunch and Google Blog:
- Google+ is growing at a rate of over 600,000 new users a day.
- The Google +1 button gets clicked more than 5 billion times a day.
- The top category of Google+ users is “Student.”
- Websites that use the Google +1 button get over three times as many Google+ visits as sites without the button.
From the standpoint of an online marketing campaign, you should also consider some of the other features unique to Google+ that can prove beneficial to your online marketing strategy. The Hangouts feature, with its video-chat groups, provides an excellent forum for small, targeted marketing campaigns and face-to-face focus and feedback sessions with small groups of followers. The list of Google+ communities is extensive, providing most if not all businesses opportunities to find an appropriate audience with which to engage. Having a presence in those communities can help with marketing efforts and brand recognition as you move forward.
Like it or not, Google+ will be a player in the social media game. Choosing to include this user group in a future online marketing campaign is, of course, up to each business individually, but ignoring such a large and growing presence may prove detrimental to your business. Getting on board now may not reap the huge benefits you want today, but it will certainly put you in a position to learn marketing techniques specific to the Google+ environment and set you up for success tomorrow, when other businesses are clamoring about the need to develop an online marketing strategy for Google+.
To learn more about online marketing techniques specific to Google+ users, and see what kind of effect they’re having on the business community today, contact Splash Media. To learn more about us, visit our website. You can also check us out on Facebook, Twitter, and LinkedIn.