Social Media Marketing for Small Businesses: Stories You May Have Missed, Feb. 11, 2011

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Social Media Marketing for Small Businesses: Stories You May Have Missed, Feb. 11, 2011

little darthThe Super Bowl is history, and instead of the social media coming-out party it was hyped to be, most brands ended up punting. Nobody, it seems, was going to top the little kid in the Darth Vader costume for Super Bowl ad fame.

But social media continues to march on, gaining traction among small/medium-sized businesses and helping provide solutions to a variety of situations.

Online Video
The San Diego Union Tribune highlights the importance of online videos in a company’s marketing toolkit – including some options businesses may not have considered, such as screencasts and video email.

Online Shopping Cart Solutions
A company can be ready to start selling its offerings online, but the wrong e-commerce application can wear down customers faster than a Green Bay Packers blitz. American Express Open Forum has some online shopping cart suggestions for small businesses.

Social Media and Tacos
There were two stories this week that illustrated how companies big and small are putting some spice into their marketing via social networks – ClickZ details how Taco Bell, in a very smart example of marketing jujitsu, is using Facebook to help dampen the impact of a lawsuit over its beef taco filling, and Media Post focuses on how a small convenience store chain in Texas is combining Twitter and digital billboards for a nifty lesson in how to get your customers to talk up your takeout tacos.

Now it’s your turn: what stories and developments had the biggest impact on you in the past week regarding social media and businesses?

How to Make Social-Media-Friendly Videos

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How to Make Social-Media-Friendly Videos

The average person watches 182 online videos a month. So there is no doubt that video plays an important part in social media marketing. However a partially planned idea and a flip cam does not constitute an effective social media video. Here are a few tips to turn your video idea from dud to dashing.

Don’t make a commercial.
People are bombarded by commercials at every turn, and with the exception of a few that are really entertaining, they are often tuned out.  Your audience doesn’t want to feel like you are just trying to sell them something – they would rather learn something new and useful.

Make the topic unique.
The trick is to get people to share your video with their friends, and one of the best ways to do that is to offer people something that they haven’t seen before.  If your video idea is the same as hundreds of other videos out there, the odds of someone running across yours and sharing it are much slimmer than if you offered something remarkable.

Find ways to optimize.
Videos can be an important part of your SEO efforts.  In order to help make your videos more search engine friendly, remember to add relevant tags and descriptions to your videos so that search engine spiders can find them.

Support with a social media campaign.
A video on its own can be hard to find unless you make some effort to draw some attention to it.  An easy way to do this is by using social media in marketing to support the video.  Make sure to post links to your video on social media sites where your target audience hangs out.  Respond to posted comments and ask for feedback on the videos – the more you can engage your audience, the more likely they are to share your video.

Use these tips to take an active approach to making your videos more social media friendly.  Internet marketing professionals know that video increases conversion rates by up to 40% on website landing pages. Are you taking advantage of the impact that videos can have on your social media efforts?