Jon Alexis, President, T.J.’s Seafood Market

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It’s been a “Best Of” choice by D Magazine and the Dallas Observer, but when T.J.’s Seafood Market and Catering of Dallas decided to cast its fortunes with Groupon and social commerce, the results took its success to another level. Jon Alexis, T.J.’s president, describes the experience to SplashCast host Renay San Miguel, and talks about how his company is using social media like Facebook and Twitter to reel in more customers into its online community.