A Timely Treatment For A Timeless Christmas Message
What if Facebook, Twitter and YouTube existed at the time of the Nativity? That’s the premise of two popular YouTube videos making the rounds on social networks, and while both employ varying degrees of reverence, they’re also providing an early Christmas gift of sorts to businesses and marketers; they illustrate in a very compelling way the power of storytelling via social media/video.
The Digital Story of the Nativity created by the Portuguese digital marketing firm Excentric, is the more irreverent of the two versions; how else to explain a particularly sprightly version of “Jingle Bells” playing on the soundtrack as it imagines Joseph using Google for maps of Bethlehem, playing Farmville for cows and donkeys to populate a manger, and the three wise men using Amazon to buy their gifts for the Christ child? The baby Jesus’ picture is uploaded to Facebook, and the “likes” rapidly pile up.
The 2010 Roundup: Lon Safko On The Year In Social Media
“Watching the social media industry grow reminds me of exactly how the original computer industry grew in the 1980s,” says Safko, who should know: he’s an inventor, serial entrepreneur and author/editor of The Social Media Bible, an authoritative digital marketing primer for business executives now in its second edition. “In 1984 there was the Commodore, Texas Instruments, the Franklin, the Osborne, the Timex-Sinclair, Tandy, Amiga and of course the IBM Peanut, the Apple II and the Apple Macintosh. During the next decade the computer companies jockeyed for position until only two crossed the finish line, Apple and Microsoft (which really isn’t a computer company after all).”
Being Nasty To Customers Won’t Help With Search Rank, But Nice Tweets From the Right People Will
The technosphere was buzzing this week thanks to two pieces of extraordinary journalism – one in mainstream media, the other by a well-respected blogger. One was full of useful search engine optimization revelations; the other was simply an e-commerce horror story. Both helped pull back the curtains a little on how Google and other search engines are using social media in their search rankings.
The Sunday New York Times profiled a Brooklyn-based merchant whose idea of customer service needs a little work, to say the least. Anyone complaining to him about the fashionable eyeglasses he sells online gets a nasty email or phone call in return; some customers were actually threatened. His unique business model? He told the Times reporter that negative comments about him to Get Satisfaction and other consumer complaint websites actually help his search rankings on Google and boost his profits.
Consumers can Google a new car, a new restaurant, a potential new employer/employee; why not their physicians? Patients have a wealth of medical information at their fingertips in the 21st century, and a doctor’s reputation is now subject to the whims of anonymous comments just like any other service provider. How are doctors dealing with the new worlds of web reputation repair, search engine awareness, social media? Where are the potential obstacles and what are the opportunities for attracting new patients, providing compelling medical content and building an online community?
In this SplashCast, host Renay San Miguel poses those questions to Kristin Mapstone Smith, founder and managing director of eMedical Media, a Dallas-based company providing online reputation management, web marketing/design, search engine optimization and social media strategy to healthcare professionals. Learn more about Kristin’s company at www.emedicalmedia.com.
American Express, Social Media Go Big For Small Business Saturday
You went straight from gobbling up your Thanksgiving turkey..to chowing down on Black Friday and Cyber Monday sales. But did you save some room for Small Business Saturday?
It was hard to miss the national TV commercials sandwiched in between holiday football games, parades and, well, leftover turkey sandwiches. Small Business Saturday was an American Express idea, designed to make sure that independently-owned small businesses would be included in the first weekend of holiday shopping mania. The company promised a $25 credit to card members spending a minimum of $25 at retailers that took part in the program. “Shop Small” ads appeared in local newspapers, and American Express CEO Ken Chenault took to NBC’s “Today” Show on Friday to talk up the campaign.