Steve Jobs, Apple and Social Media Marketing
The announcement came earlier this week that Apple CEO Steve Jobs would be taking another medical leave of absence, and the stories are still rolling in regarding Jobs’ influence on the technology industry and what his company will do if he can’t return to his role at Apple.
I’ve interviewed Jobs on several occasions during my broadcast news career, all conducted between 1997 – the year he returned to the company he co-founded – and 2007′s introduction of the iPhone. The one thing I learned during that time is that there is no way to get Jobs off message; he talks about what he wants to talk about, and his legendary passion and enthusiasm add spark to his words. Tech observers have long noted that his expertise is in divining customer desires and in selling and marketing his company and its products. Steve Jobs knows what customers are looking for in tech devices long before they know what they are looking for.
So his impact isn’t just on designing stylish must-have gadgets, and forcing the music and movie industries to rethink the way they distribute their products. Jobs is also having a say in social media marketing – helping to build it out as a business – thanks to the popularity of iPhones, iPads, Mac computers in general and the iTunes platform.