In case you haven’t heard, this month has been designated No-Shave November. Designed to raise cancer awareness and funding, No-Shave November is a web-based initiative in which people are encouraged to forgo personal hair removal for a month, while donating the money that would’ve gone toward personal grooming to cancer research. Forming teams and finding fundraising opportunities is also encouraged, with the goal of putting as much money toward the cause as possible during this one-month push. It’s a fun way to draw attention to cancer-related causes, through facial hair growing contests and sponsored unkempt appearances. Companies are embracing this event as a way to draw attention to their brands while supporting a cause, and they’re finding creative ways to do it.
It makes perfect sense, of course, for charities that regularly support cancer research to make the most of No-Shave November. St Jude Children’s Research Hospital encourages people to form teams and raise money, which resulted in almost $130,000 of funding in 2012. So far this year, the American Cancer Society has used No-Shave November to raise almost $160,000.
Some companies take it beyond No-Shave November. PointRoll, for instance, also participated in Octobeard, eschewing the razor for an extra month in order to support men’s health and cancer research. The staff formed two teams, and the Creative Team and Client Service Team challenged each other to raise at least $1000 over the course of the two months. The winner, of course, will be the team that raises the most money, and at the end of the month there will also be a vote for best beard.
Oreo is a brand that makes excellent use of social media. Given its success embracing events as diverse as the power outage at the Super Bowl, the Mars Rover landing, Elvis Week, and Pride, it’s no surprise that their marketing team would come up with an ingenious way to celebrate No-Shave November. They didn’t disappoint, using mustachioed cookies with clever nicknames in an appealing graphic.
If you want to dress to advertise your support of the cause, companies like Little Mountain Print Shoppe make it easy, with t-shirts that feature hand-drawn artwork promoting facial hair. Others have jumped on this idea as well, with companies like Inktastic, CafePress, and Spreadshirt offering a wide assortment of themed products—from mouse pads to phone cases to clothing, emblazoned with beards, mustaches, and clever slogans. Given the recent popularity of mustaches, this a great way for these businesses to make some money while helping people show off their no-shave pride.
Of course, when you’re the latest big thing, you’ve got a great opportunity to make a difference for a cause. That’s why it’s praiseworthy that the folks from Duck Dynasty have partnered with Corello, a highly favored fashion line, to raise money this month. Known for extravagant facial hair all year long, the men of Duck Dynasty are a logical choice to represent No-Shave November; they’re also a good representation of the Corello brand, which is an edgy, Nashville-based company. Duck Dynasty’s Jep and Jessica Robertson are appearing in Corello marketing efforts, and the designer is giving 10% of the month’s proceeds to St. Jude Children’s Research Hospital.
So what’s the point? Capitalizing on a cause as a way to promote your business may seem a little cynical, but in truth, it’s a great idea. It allows you to lend your support, promote your brand, and establish your company as a benevolent entity, all at the same time. If you’re looking for good ideas for growing your business and keeping up with social marketing trends, Splash Media can help. For more information on social media solutions or best practices visit our website or connect with us on Facebook, Twitter, and YouTube.
It has been big news across social media that Snapchat turned down a buyout offer from Facebook. Speculations are rife regarding the wisdom of this decision, the reasons why it was made, and the reasons for the offer in the first place. Is Facebook desperate to hold onto its younger members? And is Snapchat CEO Evan Spiegel crazy to turn down such a large sum of money? More to the point, is Snapchat worth more than that?
As far as what Snapchat is or is not worth, it may be too soon to tell. At only 2 years old, the company, whose mobile app allows users to send texts and photos that disappear in a matter of seconds, is still the new kid in town. Of course, that’s part of the appeal; Snapchat is new enough to be intriguing to a young audience, largely comprised of kids who’ve determined that Facebook is passé. That’s also why turning down such a large offer from Facebook seems insane. If Snapchat is banking on the fact that social media platforms have their day in the sun and then lose their audience to newer, hipper platforms, why wouldn’t the company capitalize on its own 15 minutes of fame by going ahead with the sale?
It may be because Snapchat thinks it can do better. Some other companies, including China’s Tencent Holdings, have made offers pushing the value to as high as $4 billion. While other, more established platforms are valued much higher—Twitter at $25 billion and Facebook at $100 billion—$4 billion still seems like a lot for a company that up until a month ago operated out of a house in Southern California. It’s especially interesting to think that this kind of money is being offered for a company that has yet to turn a profit.
Part of this valuation is based on Snapchat’s rapidly growing user base, evidenced by recent reports by the company that it’s processing more than 350 million messages a day, up from 60 million in February. Messaging services like Snapchat and Tencent’s WeChat are experiencing exponential growth, and many of the users are teenagers. With recent research indicating that Facebook’s popularity is waning among younger users, it’s not surprising that the social media giant would be interested in snapping up the next big thing. Last year’s purchase of Instagram for $1 billion seemed, to many, a bad investment, but it’s a gamble that paid off; certainly Facebook was looking to repeat that success with Snapchat.
Of course, making business decisions based on the whims of 13–19-year-olds is a risky proposition. Teenagers are notoriously fickle, and what’s cool one week may be old news by the next. In addition, kids don’t always make the best decisions regarding “the next best thing” in tech. However, part of Snapchat’s charm is that messages don’t save for longer than a few seconds; that’s extremely attractive to people who value their privacy, regardless of age. Whether or not it will hold its appeal and continue to grow is something we won’t know until later.
In the end, Snapchat may have gained some ground by turning down Facebook’s offer. There’s something to be said for the cocky attitude displayed by this young upstart in turning down such a large sum of money, and for some suitors this makes the business more appealing. The refusal seems to have already bought Snapchat some extra leverage, while arousing interest in other companies who might consider making an offer.
For the rest of us, this development with Snapchat and Facebook just points out how rapidly the face of social media changes—even the major players sometimes have to scramble to keep up. If you’re not sure how to best use social media to grow your business and keep up with market trends, Splash Media can help. For more information on social media solutions or best practices visit our website or connect with us on Facebook, Twitter, and YouTube.
Doritos is challenging fans everywhere to create an awesome commercial and crash the Super Bowl! For the eighth consecutive year, Doritos is inviting creative Doritos fans and ambitious filmmakers to submit a 30-second commercial and enter for a chance to win anywhere from $1,000 up to $1,000,000, an opportunity to have your commercial aired during the Super Bowl, and an invitation to join the crew on the set of the upcoming Avengers movie, Marvel’s The Avengers: Age of Ultron.
Four Splash employees—Cory Allison, Rob Howe, Israel Varela, and Jason Kauzlarich—decided to accept this challenge and enter the competition. They scouted locations, found talent, and spent a weekend filming a 30-second commercial (see above).
We love to see what our creative Splash coworkers do on their own time!
Cory said, “As a passionate filmmaker, it would make me quite CHIP-per to win this and go work on a real-live movie set!”
Rob said: ”Israel put the idea out there and after several creative sessions Cory knocked it out of the park with the cinematography and editing. I’m really proud of the product our team put out.”
“Working on the Doritos Crash the Super Bowl commercial was an amazing experience,” Israel said. “Bringing our creative idea from conceptualization to production and finally the finished product was a lot of fun. And the talent we worked with did such an amazing job of seeing the vision we had and bringing it to life. I was totally pleased working the team and look forward to working with them again in the future.”
The boys have another video project in the works, as competitors can submit up to ten entries! Doritos had strict rules for the teams to follow, such as: no copyright infringement, use only Doritos brand products (preferably Nacho Cheese and Cool Ranch), cannot use any of the Avenger superheroes, and use only specific audio and visual effects provided by Doritos.
In previous years, the contest had been open only to U.S. consumers, but now that it’s international, Doritos will see a lot more submissions and a larger variety.
Last year the contest ran exclusively through Facebook, but this year it’s being conducted across multiple social media platforms. Doritos has come up with a brilliant marketing plan with this contest. They are creating months of consumer engagement and content creation. Stay tuned to see the guys’ next video here. To see submissions from other teams, visit www.doritos.com.
Do you plan to create an ad for the Doritos “Crash the Super Bowl” Contest? What do you think of the one Cory, Rob, Jason and Israel made?
Are you participating in No Shave November or Movember this month to help raise awareness and funding for men’s prostate cancer research? Connect with us on Facebook, Twitter, and YouTube and join in the conversation by using #NoShaveNovember and #SplashMedia! You can also help us donate to the American Cancer Society HERE.