Abundant Life Academy (ALA) is a leading boarding school for troubled teens. When Splash media starting working with Abundant Life Academy, they were spending over $50,000 per month on Pay Per Click advertising and generating about 11,000 monthly website visitors and 100-120 website leads per month. After trying several other Internet Marketing firms, they hired us to help them squeeze more out of their overall media spend. Their goals were pretty simple; produce more leads, spend less money.
Our first step in working with ALA was to help them back into an acceptable cost per acquisition and cost per lead. As part of the process we produced a SWATT report, conducted source code analysis, and usability studies looked at their website to find opportunities to improve search engine ranking and conversion rates. We installed our trackingand analysis tools, search engine optimizedtheir website, built landing pages and took over the PPC spend.
Through our efforts we were able to achieve the following results:
- 462% increase in leads (124 leads per month to 394 leads per month)
- 300% Increase in conversion rate (1.09% to 3.36%)
- 60% reduction in PPC Spend ($50,000 to $20,000)
- 580% increase in organic search engine traffic (1,454 to 8,539)
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