The market for online video for businesses is growing by leaps and bounds
Online video had a breakout year in 2011, according to ComScore. A new report from the internet research firm shows more Americans downloaded more online video than ever last year.
How are businesses channeling online video tactics and strategies to help with their social media marketing efforts? And are social media platforms proving to be effective distribution platforms for company videos?
Steve Vonder Haar, founder and research director for top market research firm Interactive Media Strategies, just returned from Miami where he helped organize and program the 2012 Business Video Expo. Vonder Haar talks to SplashCast host Renay San Miguel about the Expo, reacts to the ComScore report, highlights best practices by the likes of Oracle and AT&T and previews trends we’ll see this year in online video marketing.
Social media can be a way for a business to reach out to new consumers and clients. Social networks are useful for communicating with people all over the world in a relatively simple manner. New contacts can be made simply by maintaining a prominent social-media profile.
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