SplashCast: Social Media Marketing And The Lower Oak Lawn Story

The Lower Oak Lawn section of Dallas and the neighboring Dallas Design District offer an eclectic mix of restaurants and bars, antique stores, showrooms, art galleries and a sprinkling of high-rise apartment complexes. It’s a successful reclamation of a warehouse district that’s an ongoing project of the PegasusAblon real estate development firm.

It is Kendall Shiffler’s job to market Lower Oak Lawn to the rest of the city and the world. Instead of billboards and traditional media, she’s using social media marketing and blogs to make that happen.

Shiffler, marketing communications director for PegasusAblon, talks to SplashCast host Renay San Miguel about how her blog has helped tell the Lower Oak Lawn story, and how she convinced business owners who were initially skeptical, but are now enthusiastic about reaching out to customers via social media.

If you’re excited to expand the influence of your company and achieve greater financial success through social media, now is the time to find out your current social media grade! Keep up with Splash Media on Facebook, Twitter and LinkedIn. You can also find our YouTube channel and read our blog for the latest updates.