SplashCast: Social Media Marketing vs Social Media “Noise”

http://www.youtube.com/watch?v=hAT3kwnmwQM&hd=1;rel=0

There’s social media marketing, and then there’s social media “noise.” What’s the difference? Nichole Luna, Splash Media’s senior social media specialist, talks with SplashCast host Renay San Miguel about the opportunities and potential challenges that await companies committed to joining the online conversation about their brands.