The Sendai earthquake and tsunami in Japan is once again proving social media’s worth as a game-changing technological tool when it comes to breaking news. Within minutes of starting their televised coverage, cable news anchors were reading tweets from those in Japan who witnessed the destruction. Established news organizations were also putting their Twitter feeds to work, pushing along verified accounts, the latest video and Japanese government announcements in real-time to their followers.
It also didn’t take long for social networks to help unlock ways for everyone to help those hurt by the disaster. Twitter hashtags like #prayforjapan and #sendai were quickly established. Just like the Haiti earthquake, instructions on how to text donations to the Red Cross appeared on Twitter streams.
Social media has added velocity and range to major news events – and to all kinds of information that matters to media consumers, including what’s being said products and services delivered by companies. This is the new media landscape in 2011: people sharing and curating information at warp speed while on the go.
Some other headlines from the week that showcase the power and potential of social media and mobile technologies:
Foursquare Revs Its Recommendation Engine
Users of the location-based social media service Foursquare received an update this week that should get the attention of businesses. Audrey Watters of ReadWriteBiz details how Foursquare is boosting the ability for users to recommend places they visit a lot, while giving those businesses a chance to push out more rewards and incentives to frequent visitors.
Movie Marketing Goes Mobile
Todd Wasserman of Mashable unlocks a unique marketing strategy for the new Jake Gyllenhaal movie Source Code, one that involves QR codes, mobile phones and social gaming. The article lists other recent examples of how marketers are blending Facebook and social games like Zynga to continue a movie’s plotlines while raising awareness of a film’s release.
The Website-Social Media Hookup
Company websites and their social media platforms should be joined at the hip to help deliver business goals. Social Media Examiner‘s Rich Brooks lists nine ways (with examples) that can help strengthen the connections.
Anyone interested in what is next for social media marketing and businesses should also monitor their favorite news platforms for the latest out of the 2011 South By Southwest Interactive conference now underway in Austin, Texas.
Have a good weekend, and please include some thoughts/prayers for those in Japan.