Facebook is a prime example of how social media and business can work together, and there is no doubt that Facebook is one of the most popular forms of social media used by businesses today. However, simply creating a business page, and gathering followers, is not enough for social media management. There are many ways that a campaign using social media for companies can fail.
Social Media and Business
For social media and business to work cooperatively, the business must interact with fans. Fans that leave questions or comments on a business Facebook page expect to receive a response. This is especially true when a customer has a poor experience with a company. The best social media management is to require all comments and questions be answered within 24 hours to keep the interaction going with customers.
Because the main part of social media and business is the “social” part, businesses that rarely update their page will find that people lose interest. Aim to post at least once per day, and remember:
- 70 percent of your page content should be information that your fans will find valuable and relevant.
- 20 percent of the content should be shared content, such as links.
- 10 percent should be promotional content.
Keep Things Light
Although it is a business page, it is important to remember that social media and business does not have to be boring. The occasional lighthearted joke, cute kitten or human interest story will bring followers to the page as well. Just as you encourage employees to have fun at work, social media management needs to include some fun as well.
By keeping your Facebook page current, responding to all comments and questions in timely fashion, even those that are negative, and keeping things light, Facebook can be very beneficial to your company. For more information on social media and business, visit our website. You can also check us out on Facebook, Twitter and LinkedIn.