- Would you mind stepping up to the microphone and telling us how you did it?
In this case, the microphone is your company blog, which is not only the hub from which all your social media activities should radiate, but also your personal soapbox. From this loftiest of perches – and it is lofty, because you’re doing your part to jump-start the American economic engine – you can accomplish even more for your fellow entrepreneurs and your business. You become a valuable resource for other business owners, and you become a thought-leader about your industry.
The Kauffman Foundation, which studies entrepreneurship, says there was a boom after the 2008 financial crisis; more people have started small businesses since that time vs. the period stretching from 1993-2007. As the New York Times reported, a lot of that was due to people chasing dreams of being their own boss after being downsized. Whatever the reason, that’s a deep knowledge base that can be passed along via small business blogs:
- Passion Shared Is Doubled, Pain Shared Is Halved – When I was at CNBC, I loved crafting feature stories about entrepreneurs. It takes a special breed of person to build a business amid a variety of challenges, and their stories can be very compelling. Consider your blog an ongoing feature story: talk about the passion you have to succeed, recount economic obstacles you overcame, provide tips and tricks for others facing the same situations.
- The Your-Business-Here News Channel - You don’t have to wait for someone from CNBC, or your local TV station, to call and get your reaction to the latest development in your industry. A blog and social media channels make you a publisher/broadcaster, and your take on the news, including the latest economic data, has value for those consuming that content, which may include potential customers who will trust you as a credible go-to data resource.
If you’ve kept the doors open and the lights on – or if you’ve started a business after the gloom and doom of ’08 – then your business story hopefully is the story of a resurgent U.S. economy. Your social media platforms and business blog is where the chapters are written every day.