In 2011, some social media forecasters predicted that Google + would lead the charge towards user engagement. But as social media enthusiasts will tell you, mass acceptance of Google+ didn’t happen last year. It was a different social network that came out of nowhere to capture people’s attention.
According to reports from Mashable and Experian Hitwise, Pinterest is now one of the top ten social networking sites. A reported 3.3 million users logged more than 421 million page views in October 2011.
Given the popular – and addictive! – nature of the visual bookmarking site, clients often ask us, “How do I use Pinterest for Business?” Here are three ways we’ve used Pinterest with our clients:
1. “Pin” all blog post pictures. Our best practices for writing blogs state that all entries should include an image to draw in the reader. “Pinning” the blog entry’s image creates a link from Pinterest directly to the entry. This way, Pinterest serves as a source of referral traffic to your blog.
2. Create boards featuring your products and services. If you’re a B2C company, this is a no-brainer. For a B2B organization, Pinterest allows for some added creativity. Consider adding photos of your subject matter experts, linking to company bios or whitepapers. Another idea is to add boards from your CEO’s perspective. For example, a board called “CEO John Smith’s Favorite Places,” could represent pictures of travel destinations.
3. Create a group board to increase engagement. Whether your goal is to encourage your employees to spread the word about your brand or receive feedback from current or potential customers, Pinterest allows for boards to have contributors. Consider hosting a group board so that your followers can add their own additions and pictures.
Before writing off Pinterest as a site simply for freshly-engaged women or people redecorating their houses, consider how it can both encourage interactivity and drive traffic to your blog. Get creative and start your own set of boards today.
If you’re excited to expand the influence of your company and achieve greater financial success through social media, now is the time to contact us! Keep up with Splash Media on Facebook, Twitter and LinkedIn. You can also find our YouTube channel and read our blog for the latest updates.