Is podcasting dead? <— Click here to listen to the podcast!
Hey, it’s a SplashCast about podcasting, so it’s only fitting that we should make this our first podcast, right?
It’s been nearly ten years since podcasting as a form of digital media production and consumption went mainstream. Splash Media was curious: with the advent since then of online video and social media marketing, is there still a place for audio-only podcasts in business storytelling?
We decided to ask Heidi Miller, the chief conversation officer for Spoken Communications, which provides enterprise cloud-based platforms for company contact centers. Heidi has also consulted for corporations and entrepreneurs on building online communities and has presented at the annual Podcast and New Media Expo. Her Talk It Up! blog includes a great resource section on podcasting featuring audio content from Heidi and other specialists.
For an example of podcasting done right, Heidi highly recommends the Grammar Girl blog/podcast. She talks to SplashCast host Renay San Miguel about why small/midsize businesses should consider the benefits of audio podcasts.