If you haven’t already done so, now is the time to update your business Facebook page in order to get the most out of Facebook’s Graph Search that debuted the week of Jan. 14-18. What is Graph Search? It’s a new Facebook feature that should make it easier for people to discover and learn more about your business. How does it do this? It actually allows Facebook members to find information through their friends.
With Graph Search, people use Facebook like they would use a search engine. They can look for things like “BBQ restaurants that my friends eaten at in Austin, TX,” “hotels near the Empire State Building,” or “music my friends like.” Then the Graph Search bar returns results, which can be apps, groups, places, people, Pages, and other suggested searches. Facebook users can also search for things like nearby events, photos posted by Business Pages they like, restaurants in places where they want to travel, or online games friends play. And if your Facebook connections have talked about and interacted with your business page, then your business will show up in their friends’ results from searches about your industry or location.
Is Your Business Facebook Page Ready?
- Fill out your Page’s name, category, web address, and About section. You only want the most accurate and up-to-date info displaying on your page, especially for search purposes.
- Update your address on your location or local place Page. That way when someone is searching for a specific location, your location will show up in the results.
- Share content on your Facebook Page. Photo and video-related searches will only return photo and video results that have been shared on your Page.
- Strengthen your connections. Make sure you’re attracting the desired target audience and engaging with them so that when someone searches for a business in your area, your connections’ preferences will pop up first to their closest friends.
In case you’re curious, web searches will display Bing results and Bing ads. Facebook and Google are not BFFs! And, as of right now, there are no new ad formats available. Graph Search has a waiting list as they slowly roll out their beta version. So, don’t worry if you don’t see it available in your Facebook account yet. You can get on the waiting list on their Graph Search page.
Over one billion people like and comment on Facebook, and your business can be a part of these conversations. The idea is for people to get more relevant info with Facebook’s Social Graph. Let’s face it, Facebook is upping the game in the world of digital, word-of-mouth marketing—and if you want your business to be a part of it, you need to make sure you’re paying attention! If your target audience is on Facebook, then that’s where you need to be to make the most of it.