We all know the Internet sometimes struggles when it comes to design changes (believe me, some people are still grumbling over Facebook’s Timeline), but, people of the Internet, I promise this latest change is a good one.
On Monday Twitter unveiled new features that appear in their mobile apps as well as on its website. Unlike previous design changes, Twitter rolled out this one to everyone all at once in the wee hours of the morning. Here’s a breakdown of what has changed.
Updated Mobile Apps
Included in this update are new and improved apps for iPad, iPhone, and Android. These showcase some improved stream features that enable users to expand a tweet so they can see a larger version (with images, if used) without having to lose their place in their mainstream. It even plays videos in full screen mode.
New “Me” Section
Twitter updated profile pages and dubbed them the “Me” section. Here users can showcase a little more of their brand’s personality with a header photo since backgrounds aren’t visible on the mobile apps. Still, the header photo is applied as a background behind the user’s profile info such as their avatar, Twitter bio, location, and URL, so there’s not much room for cross-promoting or inserting copy.
The “Me” section improves on the old Twitter profile page and adds most recent Tweets as well as a photo stream that enables mobile viewers to quickly swipe through users’ streams of shared photos.
These new design changes show more focus on the mobile experience for users, allowing more media, such as pictures and video, to be accessible through their apps. Perhaps we really did learn a thing or two from Pinterest besides how to make a sock bun.
What do you think about Twitter’s latest design updates?
Kristine Macabare is Creative Developer at Splash Media. You can follow her on Twitter: @krisalis903
The Olympic games in London highlighted social media more than any major sporting event has before. One of the teams that took advantage of social media marketing capabilities was USA Boxing.
Rob Howe is Marketing & Events Manager for USA Boxing. In this interview with Duncan Gilman, Howe discusses the impact of social media on the London 2012 Olympic games, especially boxing. Howe also touches on celebrating successes through social media, including the women”s wins, and how amateur boxing using social media marketing during non-Olympic years.
Check out our playlist to watch more SplashCasts:
Adam Ogden is the entrepreneur behind JuiceBlendz, and YoBlendz, two rapidly expanding restaurant chains that benefit from personal communication in their social campaigns.
In this interview with Duncan Gilman, Odgen discusses the impact of his own significant Twitter following, the “Ask Our CEO Anything” section of their website, and the story behind Ogden”s favorite smoothie flavor.
Check out our playlist to watch more SplashCasts:
The Olympic Games may be a stellar gathering of accomplished athletes from around the world, but the International Olympic Committee (IOC) also has to think like a business. And for the first time, the Games are taking a cue from many other global businesses and embracing social media.
The Beijing Olympics in 2008 had no official social media strategy and the Vancouver Games made tiny forays. But the London Olympics will be the first to make full use of social media.
The London 2012 Olympics has hired a social media team, and set up official Twitter, Facebook, , Instagram (@Olympics) and foursquare accounts. In addition, the IOC is building an to connect worldwide fans to the hundreds of social networking streams of athletes and events on Twitter and Facebook.
Many wondered how the IOC was going to handle the other issue regarding social media: fans sharing photos and videos. According to Anthony Edgar, head of media operations for the IOC, spectators will not be penalized for sharing media and they can take pictures of athletes and events and post them through social media platforms. Video, however, should not be posted online but can be shared with family and friends.
In a statement to The Wall Street Journal, IOC Director of Communications Mark Adams said, ”Auntie Mabel in Norwich is not going to get a knock on the door at midnight and told to take something down. The main reason we do this is to stop companies (from) making money out of the Olympics who don”t put any money back into the sport.”
Athletes, on the other hand, face substantial social media restrictions and have to be very careful not to exploit their existing commercial contracts through the Olympics.
How much control will the IOC ultimately have? It will be interesting to see how this plays out, since much of the Olympics’ revenue is dependent on the billion-dollar deals with television/radio networks and other companies that have paid to be official sponsors.
Are you planning on following any of the Olympics’ social media accounts? Are you following any athletes online? Tell us about it here.
In August 2011, Splash Media invited Chiara Granado and Liz Jones from Genghis Grill to talk about the Mongolian barbecue chain’s social media marketing efforts. And since that time, the company has added to its social media menu.
Genghis Grill now has a presence on Google+ and Pinterest, and continues to talk to its customers on its Facebook and Twitter pages. The company’s HealthKwest campaign – a success for Genghis Grill in 2011 – keeps rewarding customers who share their exercise and diet stories on the HealthKwest.com website.
In this SplashCast with host Renay San Miguel, Granado and Jones talk about the role social media played in the 2011 HealthKwest campaign, and how Genghis Grill uses the different platforms to distribute content to current and potential customers.
Jones tells Splash Media that in an effort to reach a goal of 1 million fans on Facebook and its Khan’s Klub email database, Genghis Grill has launched its Facebook Referral Engine, a way to offer incentives for customers to like its FB page. The initial customer gets a free appetizer for joining Khan’s Klub and the news is posted to that customer’s personal FB page. If five or more friends see that status update and do some liking of their own on the Genghis Facebook page, the original customer gets a free bowl coupon and the friends get appetizers. Jones also promises some tasty news regarding the Referral Engine coming in September.
“This is a great way to expand our network and gain new fans and trial,” Jones told Splash Media. “This will also help promote our new appetizers to all of our fans.”