Best Social Media Manager Shorty Award Nomination

Shorty Awards

We’re so excited to announce that Adam Robinson, a Senior Social Media Manager here at Splash Media, has been nominated for a Shorty Award in the Best Social Media Manager category!

What are the Shorty Awards? They honor the best of social media, recognizing the people and organizations producing real-time short form content across Twitter, Facebook, Tumblr, YouTube, Foursquare, and the rest of the social Web.

Paul Slack, the President of Splash Media U and Co-Founder and Chief Learning Officer of Splash Media, was quoted as saying,

“Adam Robinson is the epitome of what a social media manager should be: he is creative, organized, highly efficient, and always thinks outside the box on behalf of our company and our clients. Adam far exceeds the skill set and expectations for a social media manager role. He researches every tactic and strategy until he determines that it is the best overall practice. He also serves as a trainer and thought-leader for our entire social media team. Other social media managers look to him for guidance and advice on a daily basis, to ensure they are working to their full capacity.”

Adam Robinson has overseen several dozen national client accounts across several B2C and B2B industries during his tenure with Splash Media. Each client has seen superior outcomes as a result of his hard work and expertise.

Adam has also been the lead content creator and on the leadership team for Splash Media U™, where each and every video was either written or edited by and set up for pre-production by Adam to include all of the strategies, tactics, and best practices he uses to deliver results for his clients.

Some accounts Adam has managed social media efforts for include: Interstate All Battery Center, Morey’s Seafood International, First Choice Emergency Room, Samuels & Rogers Jewelers, Fischer & Company, Texas Longhorns & Aggie Energy, Covington Aircraft, GIA Technology, Splash Media U™ and more.

Here are a few videos Adam has been in as well to help explain social media marketing:

Explaining The New Facebook Timeline

And here Explaining the Impact of Google+

Here is one of the 70+ Splash Media U™ classes he has led:

Welcome to the Facebook Track

Here are a few case studies of client’s Adam has served in his role as Social Media Manager:

• GIA Technology
• Advanced Discovery
• Samuels Jewelers
• Covington Aircraft

We had a chance to sit down with Adam and ask him a few questions:

What’s your favorite part of this job?

Working with clients and delivering results. Social media is fast-paced and a challenge to prove ROI for our clients. I am very competitive and like to win, and this extends to my clients. On the Splash Media U™ side, I love offering value to those who are interested in starting a career in social media. What better place than to share our knowledge than via social media tools like Facebook, Twitter, LinkedIn, blogging and YouTube! That’s how I landed the job I have today and learned the business!

Fill us in on your day-to-day activities.

I am constantly strategizing better ways to get my clients results based on analyzing data received after initiating our social media campaigns. Typically, I am researching content to write better blogs, responding to feedback on Facebook, Twitter, LinkedIn, and my clients’ blogs. Finally, I am thinking of new ways to leverage new social environments in order to share best practices to the world through Splash Media U!

What did you do before you entered the social media arena?

I have worked in starting and developing businesses since the start of my career by focusing on sales and marketing. I started building a business marketing to real estate agencies, using Internet technology to improve processes and more easily get our product in front of decision makers. I then went into the world of newspaper advertising sales, which evolved into digital advertising, which in turn resulted in my passion and interest into using social media marketing to get results for small business.

What made you decide to go into social media?

The idea that I had an opportunity to get in on the ground floor of one of the greatest marketing changes to hit business since the advent of TV advertising. I love entrepreneurship and using social media as an effective marketing tool felt like the wild, wild, west. I am attracted to the new and unknown and then making systems that scale and work!

What do you do in your spare time? (Or what’s your favorite hobby?)

In my spare time, even though it’s related to my job, I love to read blogs on business, social media and technology. Beyond reading blogs, I love spending time with my wife and kids. My wife is my sounding board and I can attribute my initial passion in social media to her suggesting I look at Twitter to market my newspaper advertising clients. She also tipped me off on Pinterest, and look how that is taking off? I really owe all my success to her support!

What are new social media trends are you anticipating in the near future?

I think we will see more convergence between traditional everyday sales and marketing, and internal processes and communication and the rise of social media. Social business, where all things are done in a social environment becomes closer and closer every day. Beyond creating social business, I see new software and technologies appear that allow us to better manage social media technology as well as allow us to prove better ROI in order to shape better strategies and technologies.

What companies do you follow through Social Media? (In your Twitter and Facebook feed)

• Social Media Examiner – Jason Falls
• Hayden Shaughnessy (Forbes)
• Dan Zarrella (HubSpot – The Social Scientist)
• Chris Brogan
• Seth Godin

What your favorite hashtag?

#SocialMedia, #Winning

If you want to know more about Adam Robinson, and what some of his colleagues are saying about him, visit Adam’s LinkedIn profile and if you want to show your support for him in the nomination stage, please go to the Shorty Awards website and comment on his nomination or tweet your support right from the page.

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