Adobe TV, a new online video resource for expert training on Adobe products, consists of multiple channels and categories of original programming that are free to Adobe’s customers worldwide.
In the past, Adobe’s online programming consisted only of screen captures. Adobe, in order to produce original, engaging, and high-quality instructional programs, was looking for experts that could bring a connected learning approach that included video-based instructor-focused content to be delivered via the Adobe® Media Player.
Solution
Adobe TV selected Splash Media LP, an Emmy award-winning innovator in digital video publishing and Internet television, to bring to life this progressive thinking technology. Splash Media, with both the vast experience and the tools needed for developing a wide variety of programming content, was able to utilize its $5.5-million, state-of-the-art studio and its award-winning team of producers and directors to create this educational and entertaining program content. To date, Splash Media has produced several original series featured exclusively on Adobe TV. All programs feature leading industry experts.
In addition to these feature shows, new episodes and series will regularly be released. Adobe TV will also present a growing number of channels in order to appeal to a wider range of audiences, including channels for photographers, designers, video professionals and developers.
Adobe TV programming offers Adobe’s customers unparalleled education and training at their convenience. Viewers can learn at their own pace, save content to view offline, and subscribe to favorite channels to receive the most up-to-date programs.
Quote
“We selected the Splash Media team because it was clear that they are experts in creating dynamic and engaging content for this medium and this marketplace. Together we are bringing the creative community a new type of training that not only educates but entertains.”
- Bob Donlon, Executive Producer, Adobe TV
Summary
Adobe TV has successfully been able to combine Adobe’s awarding winning technology and software with Splash Media’s creative solutions and customized training platforms order to bring cutting edge learning solutions to Adobe clients worldwide. The creation of this niche online television network initiative is on the forefront of a new wave of corporate communications and is raising the bar for all customized online training technologies everywhere.
Visit http://tv.adobe.com and http://www.splashmedia.com
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