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Splash Media Group Complements Social with New Programmatic Marketing Services

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Programmatic is transforming social media with precise targeting based on a flood of data. 

Addison, TX:  Splash Media, a leading provider of social media marketing solutions, announced today it has launched an innovative new marketing service offering hyper-targeting services to B2B and B2C clients, leveraging social media data and expertise to optimize real-time engagement in the digital space.

Sean Clayton, an industry expert, will be heading up this new venture at Splash Media as the Managing Director of Paid Media. “I am excited about the current capabilities of Splash Media.  Leveraging real-time social data, with the power of programmatic and our data provider, will create a unique and powerful marketing tool for our clients.”

Splash Media has an unparalleled position of having over 103 million touches in the social media space and, with the addition of programmatic marketing, this allows for a greater understanding of the buyer, the intent and the sales funnel engagement of clients individually, not as a group.

CEO, John Dankovchik said, “Now our clients have the power to leverage precise targeting and profit from their own data. It’s a win- win situation for all the players in a digital advertising world. ”

Based on an April 2015 study from Borrell Associates, experts predict programmatic spending will more than double this year, with figures in the $5 billion range. They further predict that by 2019, $47 billion of ad spending will be conducted programmatically.

Splash’s new programmatic marketing offering allows them to bring the tech, creative and years of marketing expertise to the forefront in a space where the combination has been lacking.

About Splash Media Group

Based in the North Dallas suburb of Addison, Texas, Splash Media Group has leveraged its expertise in video and television production since 2005, and launched a social media practice in 2010 that has evolved into one of the leading social media agencies in the world. Splash Media Group provides comprehensive social media services from consulting to full outsourcing. Services include online marketing strategy development, online reputation management (ORM), search engine marketing (SEM), search engine optimization (SEO), community management, content marketing (video and blog creation) and analytics/reporting, just to name a few. For more information, visit http://www.splashmedia.com.

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Mobile SEO after Google’s Mobile-Friendly Update on April 21

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Mobile SEO after Google’s Mobile-Friendly Update on April 21

In February, Google made an announcement regarding mobile SEO rankings. To put it simply, as of April 21, websites that have a mobile-friendly interface will be ranked higher in mobile search results. So, what do you need to know about mobile SEO? We at Splash Media have compiled a list of key facts to help make sure you have a mobile-friendly website that’s up to the change.

  • Google is, first and foremost, a tool for users, and they always put users first. While PC searches are down, smartphone and tablet searches are seeing an increase, with tablets leading smartphones. To compensate for this huge shift in traffic, it’s no surprise that Google is rolling out a mobile-friendly update to optimize mobile users’ experiences when performing searches. In addition to this mobile-friendly algorithm update, Google also announced that they would be indexing more content from apps in search results. This is definitely something to look forward to seeing.
  • What does this mean? Google has warned that sites that do not follow the mobile-ready guidelines by Google will be affected by this update. It will affect only the mobile search queries and not the desktop search queries. This is a big move by Google considering the growing base of mobile users.
  • What is mobile-friendly? Mobile-friendly sites are optimized for mobile screens, load quickly and are easy to read. They don’t require a user to pinch or zoom to read content, and they’re easily navigable through a mobile device. If you’re ready to make your website more mobile friendly, you can find information to help you get started here.
  • What happens if your site is not mobile friendly as of April 21? It has been said that this mobile-friendly change on April 21st will be bigger than the Panda and Penguin updates. There’s no clear information about which mobile devices will be more heavily affected by this shift, but it looks like the change in mobile SEO results could have a bigger impact on Android devices than on iOS in the beginning.  Google only wants to promote mobile-friendly sites to mobile searchers, so if your site is not mobile friendly, your site will not rank on the first few pages of Google mobile search results. If your site is not mobile friendly when this update rolls out, it’s likely that you will start seeing a drop in organic traffic from mobile devices, as your website is going to start dropping in the ranks.

This may seem like a big deal, but really, it’s a no-brainer. Users who search using mobile devices should, logically, be directed to sites that are compatible with those devices. Configuring mobile SEO results to help people find a mobile friendly website is a positive step for Google and a way to catch up with the mobile usage that’s already happening. The question is, do you have a website that’s ready to embrace the trend? If not, it’s time to catch up.

Jim McKinnis Joins Splash Media Group as President and Chief Creative Officer

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Experienced Industry Veteran to aid Social Media Solutions Agency in Expansion Opportunities

Addison, TX (PRWEB) March 17, 2015

Splash Media Group, a leading global digital and social media solutions agency has hired industry veteran Jim McKinnis to serve as President and Chief Creative Officer. McKinnis will oversee Splash’s efforts both in the U.S. and internationally, focusing on client growth and creative culture.

“At Splash, our vision is to become recognized as the global leader in real-time community engagement, innovative social content and results-driven solutions,” said McKinnis. “Our content specialists are what help differentiate us. They are the agency creatives of the future.”

McKinnis served as Chief Creative Officer for Tracy Locke/DDB Dallas, CCO for RAPP North America and Managing Director for RAPP Los Angeles.

His more than 25 years’ experience in creative and agency leadership roles includes branding, digital, promotional and direct work for such brands as Pepsi, Frito Lay, Harrah’s Casino, Toyota, Bank of America, Charles Schwab, Neutrogena, Hasbro and Mattel.

Additionally, McKinnis has received industry recognition from numerous industry awards including Effies, ADDYs and Clios.

“We are thrilled to have Jim joining the Splash team,” said John Dankovchik, CEO, Splash Media. “His creative background and leadership skills are exactly what we need to help us achieve our vision.”

McKinnis is a welcome addition to an already stellar team of social media and digital marketing experts.

About Splash Media Group

Based in the North Dallas suburb of Addison, Texas, Splash Media Group has leveraged its expertise in video and television production since 2005, and launched a social media practice in 2010 that has evolved into one of the leading social media agencies in the world. Splash Media Group provides comprehensive social media services from consulting to full outsourcing. Services include online marketing strategy development, online reputation management (ORM), search engine marketing (SEM), search engine optimization (SEO), community management, content marketing (video and blog creation), and analytics/reporting, just to name a few. For more information, visit http://www.splashmedia.com.

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Splash Media Group receives 5 DV Awards

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Splash Media is recognized for outstanding achievement in Digital Video.

Addison, Texas. December 17, 2014 – The Fall 2014 DV Awards have been announced, and Splash Media Group placed with five winning videos and one finalist. The DV Awards began in 2002 and are open to all individuals and companies worldwide, recognizing outstanding achievement in digital video, highlighting achievements in digital production.

Splash Media CEO John Dankovchik said, “Savvy brands understand the importance of integrating video into their marketing campaigns, and in 2014, digital premium video content prevailed, a trend that will only grow in 2015. Splash Media has the ability to produce broadcast-quality video content at a cost that no other agency can touch.”

Director of Video Operations Brian Shelton added, “It is a privilege to work with such a gifted team, and I really love the fact that these winners showcase both our on-location and studio capabilities.”

All works were judged based on technical merit, creativity and execution of ideas. For more information about this year’s winners or to find out more about the DV Awards, click here or visit http://www.dvawards.com/fall2014.html

Splash Media Studios, a state-of-the-art video production facility, uses a combination of virtual set and robotic technologies in a one-of-a-kind environment. Utilizing virtual set technology, Splash Media is able to create digital sets and custom, branded videos including but not limited to: training videos, social media videos, marketing videos and corporate communications and live events. The team at Splash Media Studios also produces one-of-a-kind, innovative, on-location videos that will leave you speechless.

About Splash Media 

Based in the North Dallas suburb of Addison, Texas, Splash Media has leveraged its expertise in video and television production since 2005, and launched a social media practice in 2010 that has evolved into one of the leading social media agencies in the world. Splash Media provides comprehensive social media services from consulting to full outsourcing. Services include online marketing strategy development, online reputation management (ORM), search engine marketing (SEM), search engine optimization (SEO), community management, content marketing (video and blog creation), and analytics/reporting, just to name a few. For more information, visit http://www.splashmedia.com.

2015 Facebook Newsfeed Update

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If you have a Facebook Page for your brand, you should pay close attention to the following as Facebook has just announced a News Feed update. Organic distribution of posts that are promotional in nature will be reduced.

Starting in Q1 of 2015, promotional posts made by brands will see a significant decrease in organic reach. To put this bluntly, if you use Facebook to promote your brand using promotional language, your content will be less likely to show up in peoples’ News Feeds.

 

organic-posts-graphic

 

If you closely follow Facebook as a business, this should not come as a surprise, given their big algorithm change earlier this year. If you don’t follow it closely, don’t fret, we’ve got you covered.

Let’s break it down:

  • Promotional pieces of content contain strong calls to action that directly drive the reader to download, purchase or click. For example: buy now, 20% off, visit our site, like our page, click here and download now … you get the point.
  • Facebook is doing this for a few reasons:
    • To create the best user experience possible by showing you the most relevant content your community wants to see in their News Feed.
    • To reward brands who create valuable content for the community.
    • To aid Pages with the increase in News Feed competition. According to a recent public Q&A with Zuckerburg, as the number of Pages on Facebook continues to increase, the amount of content available for the News Feed also increases, thus creating more competition for your Page to be seen by your fans.
  • This does not necessarily mean you have to use paid tactics to reach your audience – you simply have to leave promotional content for other channels, OR create more engaging content that resonates with your audience while also keeping your brand’s objectives in mind.

If you have a Facebook Page, here is how to stay in front of your community.

  • Do a deep dive on the types of content your audience prefers – this will guide your new content strategy.
  • Post content your audience wants to see, not solely what your brand wants its audience to see.
  • Engage more with people who engage with your content – this will boost overall organic reach.
  • Your audience wants to see and engage with entertaining content, so explore clever ways to weave in promotional messaging.
  • Meet with your social team or agency soon to discuss your content strategy for 2015.

While this change may affect some brand Pages more than others, you should take the overall message to heart – content should be developed for the brand’s audience, not just for the brand.