Splash Media is recognized for outstanding achievement in Digital Video.
Addison, Texas. December 17, 2014 – The Fall 2014 DV Awards have been announced, and Splash Media Group placed with five winning videos and one finalist. The DV Awards began in 2002 and are open to all individuals and companies worldwide, recognizing outstanding achievement in digital video, highlighting achievements in digital production.
Splash Media CEO John Dankovchik said, “Savvy brands understand the importance of integrating video into their marketing campaigns, and in 2014, digital premium video content prevailed, a trend that will only grow in 2015. Splash Media has the ability to produce broadcast-quality video content at a cost that no other agency can touch.”
Director of Video Operations Brian Shelton added, “It is a privilege to work with such a gifted team, and I really love the fact that these winners showcase both our on-location and studio capabilities.”
All works were judged based on technical merit, creativity and execution of ideas. For more information about this year’s winners or to find out more about the DV Awards, click here or visit http://www.dvawards.com/fall2014.html
Splash Media Studios, a state-of-the-art video production facility, uses a combination of virtual set and robotic technologies in a one-of-a-kind environment. Utilizing virtual set technology, Splash Media is able to create digital sets and custom, branded videos including but not limited to: training videos, social media videos, marketing videos and corporate communications and live events. The team at Splash Media Studios also produces one-of-a-kind, innovative, on-location videos that will leave you speechless.
About Splash Media
Based in the North Dallas suburb of Addison, Texas, Splash Media has leveraged its expertise in video and television production since 2005, and launched a social media practice in 2010 that has evolved into one of the leading social media agencies in the world. Splash Media provides comprehensive social media services from consulting to full outsourcing. Services include online marketing strategy development, online reputation management (ORM), search engine marketing (SEM), search engine optimization (SEO), community management, content marketing (video and blog creation), and analytics/reporting, just to name a few. For more information, visit http://www.splashmedia.com.
If you have a Facebook Page for your brand, you should pay close attention to the following as Facebook has just announced a News Feed update. Organic distribution of posts that are promotional in nature will be reduced.
Starting in Q1 of 2015, promotional posts made by brands will see a significant decrease in organic reach. To put this bluntly, if you use Facebook to promote your brand using promotional language, your content will be less likely to show up in peoples’ News Feeds.
If you closely follow Facebook as a business, this should not come as a surprise, given their big algorithm change earlier this year. If you don’t follow it closely, don’t fret, we’ve got you covered.
Let’s break it down:
- Promotional pieces of content contain strong calls to action that directly drive the reader to download, purchase or click. For example: buy now, 20% off, visit our site, like our page, click here and download now … you get the point.
- Facebook is doing this for a few reasons:
- To create the best user experience possible by showing you the most relevant content your community wants to see in their News Feed.
- To reward brands who create valuable content for the community.
- To aid Pages with the increase in News Feed competition. According to a recent public Q&A with Zuckerburg, as the number of Pages on Facebook continues to increase, the amount of content available for the News Feed also increases, thus creating more competition for your Page to be seen by your fans.
- This does not necessarily mean you have to use paid tactics to reach your audience – you simply have to leave promotional content for other channels, OR create more engaging content that resonates with your audience while also keeping your brand’s objectives in mind.
If you have a Facebook Page, here is how to stay in front of your community.
- Do a deep dive on the types of content your audience prefers – this will guide your new content strategy.
- Post content your audience wants to see, not solely what your brand wants its audience to see.
- Engage more with people who engage with your content – this will boost overall organic reach.
- Your audience wants to see and engage with entertaining content, so explore clever ways to weave in promotional messaging.
- Meet with your social team or agency soon to discuss your content strategy for 2015.
While this change may affect some brand Pages more than others, you should take the overall message to heart – content should be developed for the brand’s audience, not just for the brand.
Facebook is bringing back message boards. Well, kind of. Today, Facebook introduced a new app called Rooms, from Facebook Creative Labs. Rooms lets you create places for the things you’re interested in and invite others to join you.
— Facebook (@facebook) October 23, 2014
Here’s how they explained it:
A room is a feed of photos, videos, and text – not too different from the one you have on Instagram or Facebook – with a topic determined by whoever created the room. Early users have already created rooms for everything from beat boxing videos to parkour to photos of home- cooked meals. There’s even a room called “Kicks From Above” that showcases photographs of cool shoes in cool places.
Curious about Rooms? Read more about the app and our team at http://t.co/vgMkT60X6J.
— Rooms (@tryrooms) October 23, 2014
In rooms you can:
- Change the text and emoji on your like button
- Customize member permissions
- Set whether or not people can link to your content on the web
- Be known by whatever name you want
Is the iPhone 6 going to change the way consumers relate to media? Always an industry leader, Apple is on the cusp once again, with “phablet” phones, measuring much larger than what we’ve come to regard as standard. Are consumers on board? It seems they are, and content providers are jumping on the bandwagon as well.
If you think about it, these phones are just encouraging the trend we’ve already noticed across all sorts of media. Everything seems to start smaller with all text, but then the visuals become larger and more prominently featured, and there’s less text involved. It’s not surprising that Apple, largely regarded as the authority in mobile technology, would market phones geared toward this image intensive trend. Apple’s not the only one doing it, of course, as phones across the market have been steadily increasing in size.
As indicated by immediate sales, consumers like these new larger sizes. What’s not to like? You can watch Netflix on the bus, play games in the waiting room, and basically take your media with you wherever you go, on a device you’d have with you anyway. It’s all led to a huge jump in mobile use and video traffic – 532% year over year increase between 2012 and 2014 – and it isn’t just an American phenomenon, either. Take a look at how consumers across the globe are using their phones to feed their media addictions:
These numbers are only going to get bigger, and content providers are all over it. Of course, it’s a bit of a chicken-or-the-egg scenario: users want mobile content, phones become bigger to accommodate all this content, and the content becomes more readily available to keep up with the demand generated by the bigger phones. Still, it’s a savvy company that recognizes the potential. Netflix, for example, announced last week that it plans to chop videos into shorter clips for the sake of mobile users. Short-form video is all the rage among mobile viewers, and video makers across the board are embracing the trend, as everyone from Sports Illustrated to AOL churns out their own video snacks.
What does it mean for the average social media marketer? While there’s not really a need for immediate change, it’s good to note that marketing trends are blowing in the direction of larger visual delivery, with less text and more images and video. Does that resonate with you? How will this shift impact your marketing strategies in the future?
top photo by Hadrian / Shutterstock.com
Social media is a prominent force in this day and age that is both necessary and essential for the success of a brand’s image. The ALS Association wouldn’t have been able to generate a much needed $79.7 million for the treatment of ALS patients without the help of social media. Although the challenge was first aired on the Golf Channel, the challenge didn’t go viral until after Pat Quinn, a 31-year-old New Yorker diagnosed with ALS, shared his video, and it was seen by Pete Frates, also diagnosed with ALS, who shared it among his Twitter followers.
Here is a small collection of a few of the more notable ALS ice bucket challenges:
[su_youtube url="http://youtu.be/HijWH72p7c0" width="740" height="420"]https://www.youtube.com/watch?v=v69RuwsGv_I[/su_youtube]
I was curious how much influence celebrities had participating in the ALS ice bucket challenge, so I decided to compile data from their social media profiles.
The data consists of 17 celebrities and Splash Media taking the ALS ice bucket challenge, their Facebook, Twitter, YouTube and Instagram community sizes, as well as their engagement criteria. Though some of the celebrities uploaded their videos on specific social media channels, the videos ended up being shared throughout all of social media by users or news’ channels.
The various engagement metrics listed for the channels are as follows:
- Facebook – Likes, Comments and Shares
- Twitter – Impressions, Retweets and Replies
- YouTube – Like, Dislike and Views
- Instagram – Favorite and Comment
The values of these metrics were only those that had been observed on posts, videos and images of the personalities doing the ice bucket challenge.
Brandwatch was useful in extracting the Twitter metrics, as well as the Facebook community sizes, while the remaining metrics were obtained from everyone’s individual channel. To perform any kind of data operations or visualizations, we needed to fill in the data in columns as shown below:
As seen above, each person and channel was filled individually, and since there wasn’t much of an overlap, we left the uncommon fields blank. I combined the similar metric names under the same column – for example, Facebook Comments and Twitter Replies indicated the same thing, so the values were written under the same column. The only differentiating factor was the Channel Filter, and that was useful for further data analysis.
The filter column corresponded to the social channel of each person, and this sort of arrangement gave us a holistic idea of what our graphs would look like. As we have four social channels and 18 people, we get 4*18=72 rows, and we included the community size and engagement metrics as columns.
Then, we used an excel functionality called the Pivot Table, which allows for better data visualization. Every Pivot table needs four fields – mainly the Axis Fields (rows), Legend Fields (columns), Values and Filters. Clicking on the Pivot Table option, we were given a blank pivot table with the column headers as drag/drop fields, shown below:
To view the community of size of each personality, we had to drag the Name, Channel Filter and Community Size fields into the “Axis”, “Legend” and “Values” fields respectively, as shown below:
The output was in the form of a table:
We then used a Pivot Chart option to generate a graphical visualization of the tabulated data to get this:
We see that the highest Facebook community size is somewhere around 73 million and belonged to Justin Bieber. We confirmed this fact by hovering over the bar which gives us a pop out window as shown:
And sure enough it was Justin Bieber. This graph looked a bit clustered with the various channels. So, to view the overall community size across all channels, we simply remove the Channel Filter field from the “Legend” Pivot field to get:
We concluded, from the above graph, that Justin Bieber had the highest community size among the list of people we’d considered for our analysis, while Britney Spears had the second highest community size across the four social channels. Considering that Bieber has a large community size and is leagues ahead of the remaining personalities, we considered him to be an outlier since his engagement metrics were the highest out of everyone. Therefore we can remove his metrics from our analysis. This was done by selecting the filter option in the Pivot Table and deselecting him:
To view the engagement rates in lieu of the community size, we simply dragged and dropped the desired columns in the “Values” Pivot field. To view the metrics for Facebook, we had to drag the Channel Filter field into the “Filter” Pivot field and select only Facebook, as shown below:
We ended up with the following graph depicting the total sum of the Facebook Likes, Shares and Comments:
We observed that David Beckham had the highest number of Likes while Bill Gates hds the second highest number of Shares for their videos doing the ALS ice bucket challenge. It was interesting that they have higher engagement rates compared to Britney Spears, who has the third highest community size in Facebook.
To view the Twitter metrics, we chose only Twitter from the Filter and dragged the Impression, Re-tweets and Replies fields into the Values Pivot fields:
We removed Justin Bieber and Bill Gates, since they were outliers for Twitter with very high impression values. As for the rest, we observed that Iggy Azalea had the highest impressions, even though her Twitter community size ranked 11th.
To view each channel’s metrics, it got a bit tedious to keep selecting the desired personalities and channels. Excel came to the rescue with an interactive filter called “Slicer” and it was present in the Insert ribbon. This allowed for a quicker and much easier way of filtering the data. We inserted two Slicers for “Name” and “Filter (Channel)” respectively to allow for easier viewing of data. Here is a small clip of how slicers helped us in view the data:
[su_youtube url="http://youtu.be/vLS0VYAMuFs" width="740" height="420"]https://www.youtube.com/watch?v=v69RuwsGv_I[/su_youtube]
The overall engagement rates across the social channels were summarized as follows:
The engagement rates divided by their community sizes gave us an overall engagement % of the top influencers and here were the top 10 influencers among our selected sample size:
Excel allowed for a lot of data analysis and visualization but the most important factor to keep in mind was to visualize what you wanted the output to be and to format your data accordingly. The raw data was formatted in a precise format to ensure a desired output was obtained. Another interesting thing we received from Excel was creating a dashboard.
Keep on the look out for another article on how to create Dashboards using Excel. Hope this was useful!
You can learn more about the data services Splash Media offers by visiting their website at splashmedia.com or calling 877.768.8317