In The News - Splash Media

2015 Facebook Newsfeed Update

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If you have a Facebook Page for your brand, you should pay close attention to the following as Facebook has just announced a News Feed update. Organic distribution of posts that are promotional in nature will be reduced. Starting in Q1 of 2015, promotional posts made by brands will see a significant decrease in organic […]

Introducing Facebook Rooms

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Facebook is bringing back message boards. Well, kind of. Today, Facebook introduced a new app called Rooms, from Facebook Creative Labs. Rooms lets you create places for the things you’re interested in and invite others to join you.   Check out Rooms, a new app that lets you create a place for whatever you’re into. […]

How Larger Phone Screens are Changing Media Consumption

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Is the iPhone 6 going to change the way consumers relate to media? Always an industry leader, Apple is on the cusp once again, with “phablet” phones, measuring much larger than what we’ve come to regard as standard. Are consumers on board? It seems they are, and content providers are jumping on the bandwagon as […]

Instagram banned in China

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Social media is a prominent force in this day and age that is both necessary and essential for the success of a brand’s image. The ALS Association wouldn’t have been able to generate a much needed $79.7 million for the treatment of ALS patients without the help of social media. Although the challenge was first aired on […]

How is the Scottish Vote Playing Out on Social Media?

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Scotland voters hit the polls today. Will they vote “Yes Scotland” and declare independence from Great Britain, or will they vote “Better Together” in favor of sustaining the more than 300-year union between the two countries? While both sides are neck and neck in the polls, from a social media standpoint, it seems that voters […]

Buy Now on Twitter

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Starting today, you can buy products directly from Tweets from a few test partners on Twitter. If these tests prove to be successful, then more brands will get on board. This is different from other buying attempts through Twitter, such as Amazon’s #AmazonCart initiative (where Twitter users could add items to their Amazon shopping cart by using […]

A Deeper Analysis of the ALS Ice Bucket Challenge

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Social media is a prominent force in this day and age that is both necessary and essential for the success of a brand’s image. The ALS Association wouldn’t have been able to generate a much needed $79.7 million for the treatment of ALS patients without the help of social media. Although the challenge was first aired on […]

Facebook Rolls out New Video Ad Features

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The long anticipated changes to Facebook video have arrived, and they’re pretty impressive. The new video advertising capabilities allow you to optimize your video views, draw in a larger audience and even create post-view call to action buttons. So, how does it all work?   First, when you create a new campaign, Facebook lets you […]

Facebook Wins the World Cup

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The World Cup is a gold mine for Facebook.   In soccer terms, it’s as if Facebook earned the maximum 3 points for a win, multiplied by the 38 games that have been played thus far.  All matches have resulted in millions of impressions, with fans joining the conversation during and after the game.  Posts, […]

#IndiaElections: World, Modi and Social Media

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On May 16, the people of the world’s largest democracy elected Narendra Modi as the next Prime Minister of India.The whole world was looking at India for more than one reason:   With more than 800 million registered voters, it was the world’s largest democratic exercise. To give you a perspective, the entire population of Europe is […]