In The News

Splash Media is proud to participate in an online campaign called A Giving Chance. A Giving Chance allows two business owners or entrepreneurs to win a Dream Team Business Makeover while bringing businesses together to support Compassion International’s Child Survival Program. The “Dream Team” is made up of eighteen nationally known and successful entrepreneurs who [...]

What does Halloween have in common with marketing? More than you think! Clever marketing requires creative content, a clear message and the right delivery to attract and impress consumers. Halloween requires the same. As with any marketing campaign, you need to start with a strategy, understand your target audience and craft quality content. Offer Something [...]

You’ve heard of the “baker’s dozen,” right? Well, now we have the Facebook Billion! Facebook recently celebrated a rather impressive social media marketing milestone this month by reaching one billion users. That’s one billion people sharing what they ate today and uploading photos of their pets and babies. And if you’re a business, this translates [...]

It’s that time of the year. No, I’m not referring to holiday season or other fall festivities … it’s political season. Elections are just around the corner, and everyone and their grandmother has a strong opinion on one policy or another.  And you know what goes hand-in-hand? Social media and politics. While all those political [...]

If you work for a nonprofit, you know how difficult it can be to find professional help. While there are plenty of willing experts, connecting to them sometimes can be a challenge. On Sept. 17 LinkedIn announced a new service, LinkedIn Board Connect, to address this problem for the nonprofits. This new service is designed [...]

We all know the Internet sometimes struggles when it comes to design changes (believe me, some people are still grumbling over Facebook’s Timeline), but, people of the Internet, I promise this latest change is a good one. On Monday Twitter unveiled new features that appear in their mobile apps as well as on its website. [...]

The Olympic games in London highlighted social media more than any major sporting event has before. One of the teams that took advantage of social media marketing capabilities was USA Boxing. Rob Howe is Marketing & Events Manager for USA Boxing. In this interview with Duncan Gilman, Howe discusses the impact of social media on [...]

As we grow and change as a culture, so much of our language grows and changes with us, because English is an evolving language. That’s a good thing. And, while words may fade in and out of style, they all have history, origins and meaning. In social media marketing, we run into all kinds of [...]

The entire social media community let out a collective gasp today in light of the newest social media faux pas, committed by none other than Progressive Insurance, one of America’s largest auto insurance groups. Progressive has come under a massive social media storm after Matt Fisher posted “My Sister Paid Progressive Insurance to Defend Her [...]

Dropbox, the popular cloud-based file storage site, confirmed this week that usernames and passwords were stolen from third party Web sites and then used to access Dropbox accounts. Dropbox users began receiving inordinate amounts of spam, which spurred the initial investigation. Dropbox is now taking extra steps and additional security measures to ensure this doesn’t [...]