Movember started in Australia in 2003, and No-Shave November started in 2009. Little did we know that these awareness campaigns were going to create an entire facial-hair-crazy industry! So to celebrate as we near the end of this monthlong men’s cancer awareness campaign, here are ten ridiculous facial hair accessories:
1. The Carstache
2. The Mustache Pacifier
3. The Bearded Koozie
4. The Sun Stache
5. The Bearded Ski Mask
6. Beard Heads
7. Mustache Hangers
8. The Mustache Tie Clip
9. Bearded Bob Ross Finger Puppet
10. The Beard Beanie
Are you tempted to buy any of these ridiculous facial hair accessories? What other campaigns have created an industry?
As today marks the 50th anniversary of President John F. Kennedy’s assassination, people everywhere are holding tributes and doing their part to remember a U.S. president who made a big impact, both in life and in death.
The History Network’s live tweets – The History Network is tweeting events in real time as they happened leading up to the assassination.
If JFK had been Shot in the Social Media Era – USA Today offers a play-by-play of how the events on November 22, 1963, would have appeared throughout social media.
JFK Library – Like the JFK Library on Facebook or follow them on Twitter to learn more about JFK’s days in office, and to pay tribute and connect with other JFK history buffs. You can also watch archival video from the Kennedy Library’s collection on our YouTube channel with highlights, including speech clips, campaign commercials, press conferences, and more.
And there’s an app for that. Download the JFK app to your smartphone and access a wealth of facts and resources to start your own research and engage the younger generation in discussions about an event that shaped U.S. history.
Do you remember where you were when you learned JFK was dead? How are you following the tributes today?
LinkedIn has a secret, and it really isn’t all that much of secret. They are being proactive in keeping users engaged while staying true to their core mission. They keep developing new ways to help users enhance their careers, making them more relevant and therefore more valuable to their users.
For example, LinkedIn just announced a partnership with seven online education firms so users can add certifications and courses to their profiles. Users can advertise their accomplishments to potential employers and clients by a simple click response to an email sent automatically by LinkedIn after completing a course with one of the providers. This also ties in perfectly with LinkedIn’s recent push to bring a younger audience to the site. Just like Facebook set out to take users from high school through college and on to sharing photos of their first born, LinkedIn is setting out to help users carry their professional image from high school through college and into their careers. The younger crowd used to be driven away from LinkedIn because they didn’t have much to show on their profiles. If you have a year at Best Buy and two years in a few student organizations, you just didn’t feel like you belong on LinkedIn. But these formal certifications give students a new way to show off their talents, and feel like they have something worth showing on LinkedIn.
The certification program isn’t the only move LinkedIn is making. To help users build careers and stay connected with their industry, LinkedIn has launched LinkedIn Pulse, a news aggregation service based off users’ professional networks. Pulse helps users connect to news, blogs and other points of interest fellow users in their industry are perusing. It is the latest way LinkedIn assists users in building their careers by literally keeping them “linked in” to others in their profession. Again, this is just another example of how LinkedIn has been ahead of the curve for quite some time.
This year alone LinkedIn has started generating its own content, created an influencer program, and now integrates photos and more visuals to make content consumption more appealing. If you think photos and videos aren’t changing the social industry as a whole, think again. Facebook and Twitter have added video integration, Twitter Cards pulls in larger images from users’ web links, Facebook has increased the size of preview images from links, and even Google has started to integrate photo results and video screenshots into basic search. All media has followed this trend. Take a look at a newspaper from 1950 and compare the amount of text to that found in today’s newspapers. A picture does say a thousand words, and the right pictures telling the right stories add tremendous value for users. LinkedIn combined with Pulse is a powerful new tool to keep users interested and keep LinkedIn growing.
Here is a screen shot from Splash Media’s LinkedIn profile so you can view firsthand some of the visual changes:
Finding new ways to engage users—that’s LinkedIn’s (not so secret) secret that is helping this social media giant accomplish its core mission. This secret is also important for marketers and businesses to keep in mind. If you aren’t providing value in a format that your audience will find easy and enjoyable to consume, you will see your efforts fall flat. So take a look at LinkedIn’s new services, and think about how you can use them to tell your company’s story. Does it sound overwhelming? Give us a call. Splash Media would be glad to bring your story to Pulse, or the next big thing that will be here before we know it.
Doritos is challenging fans everywhere to create an awesome commercial and crash the Super Bowl! For the eighth consecutive year, Doritos is inviting creative Doritos fans and ambitious filmmakers to submit a 30-second commercial and enter for a chance to win anywhere from $1,000 up to $1,000,000, an opportunity to have your commercial aired during the Super Bowl, and an invitation to join the crew on the set of the upcoming Avengers movie, Marvel’s The Avengers: Age of Ultron.
Four Splash employees—Cory Allison, Rob Howe, Israel Varela, and Jason Kauzlarich—decided to accept this challenge and enter the competition. They scouted locations, found talent, and spent a weekend filming a 30-second commercial (see above).
We love to see what our creative Splash coworkers do on their own time!
Cory said, “As a passionate filmmaker, it would make me quite CHIP-per to win this and go work on a real-live movie set!”
Rob said: ”Israel put the idea out there and after several creative sessions Cory knocked it out of the park with the cinematography and editing. I’m really proud of the product our team put out.”
“Working on the Doritos Crash the Super Bowl commercial was an amazing experience,” Israel said. “Bringing our creative idea from conceptualization to production and finally the finished product was a lot of fun. And the talent we worked with did such an amazing job of seeing the vision we had and bringing it to life. I was totally pleased working the team and look forward to working with them again in the future.”
The boys have another video project in the works, as competitors can submit up to ten entries! Doritos had strict rules for the teams to follow, such as: no copyright infringement, use only Doritos brand products (preferably Nacho Cheese and Cool Ranch), cannot use any of the Avenger superheroes, and use only specific audio and visual effects provided by Doritos.
In previous years, the contest had been open only to U.S. consumers, but now that it’s international, Doritos will see a lot more submissions and a larger variety.
Last year the contest ran exclusively through Facebook, but this year it’s being conducted across multiple social media platforms. Doritos has come up with a brilliant marketing plan with this contest. They are creating months of consumer engagement and content creation. Stay tuned to see the guys’ next video here. To see submissions from other teams, visit www.doritos.com.
Do you plan to create an ad for the Doritos “Crash the Super Bowl” Contest? What do you think of the one Cory, Rob, Jason and Israel made?
While the holidays are just around the corner, we don’t want you to miss out on crucial fourth-quarter sales because your marketing campaigns aren’t properly aligned with consumers’ shifting shopping preferences. A National Retail Federation study suggests that 20 to 40 percent of yearly sales for small and midsize retailers take place within the last two months of the year. So here we are, with some special holiday tips based on a year’s worth of insights for your business.
This year, we are going to witness a once-in-a-lifetime event of “Thanksgivukkah,” when the first day of Hanukkah will fall on Thanksgiving Day. Although there has not been any significant attempt by American retailers to address Hanukkah in past years, we think they are missing some great opportunities. Here’s why.
First, next Thanksgivukkah will fall in the year 79811. I highly doubt anyone that’s reading this will be here by that time.
Second, the Jewish American population is quite small, representing only a bit over 2% of all Americans. However, 25% of Jewish Americans say they have a household income exceeding $150,000, compared with 8% of adults in the public as a whole. So with more buying power and an extended holiday season (given the earlier than usual start of Hanukkah), it seems reasonable to try some more direct marketing and messaging.
Speaking of marketing, let’s see how social media helped last year’s holiday shopping.
- 66% of 2012 Black Friday purchases were the result of social media interaction, according to Mr. Youth, a word-of-mouth marketing firm.
- 64.8% of shoppers use social media to find the perfect gift, according to Crowdtap, and 67% of them end up purchasing a gift they saw on social media.
- 67.2 % people said they share digital coupons and holiday contests giveaways.
Now let’s see how emerging mobile apps, email marketing and campaigns helped retailers.
- 75% of consumers own tablets or smartphones and 19% make purchases on those devices. The PC is still the preferred purchase tool for 76% of mobile device owners.
- 42% of consumers prefer to interact with brands on social channels between 6 and 10 p.m., so if you have any campaigns to conduct this year, we recommend to do it during this peak time period.
- 41% of mobile device owners have made a purchase as a result of an email promotion viewed on their device.
Here’s the study that shows Consumer Spending Habits are increasing compared to the last year. And NRF expects sales in the month of November and December to marginally increase 3.9 percent to $602.1 billion, over 2012’s actual 3.5 percent holiday season sales growth.
A recent survey on PriceGrabber suggested that 21% people said that they started saving money before June and more than 50% of consumers have already started to shop for holidays. All you need is an efficient strategy and you’re ready to rock and roll this holiday season!!
So, you’re hearing the ginormous buzz about Google’s biggest algorithm overhaul since 2001, with terms like “writing for user intent” being thrown around. But what on earth does this Hummingbird thing mean for your business, anyway?
What is Hummingbird?
The Hummingbird algorithm offers a more natural way to use search engines. It’s a more human way to interact with users and provide a more direct answer. The algorithm can make use of more complex search requests and has a better understanding of the concept of human language, rather than a few scattered words. This new algorithm is a big step forward in for the Internet as searches will be more “human friendly” than ever. The algorithm is designed for conversational or semantic search. Google uses its knowledge graph to answer questions that users type as a query.
When did this all start?
Google didn’t officially announce the Hummingbird upgrade until September 26, 2013—which also happened to mark Google’s 15th birthday. They announced simultaneously that the update had actually been live since the fourth of week of August. The collective “a-ha!” that followed was from millions of confused marketers still scratching their heads as to why August site visits had plummeted.
What did the algorithm change?
Hummingbird’s purpose is to make “results even more useful and relevant, especially when you ask Google long, complex questions.” If site visits from Google plummeted following the release of the Hummingbird update, then it stands to reason that your site was punished because it couldn’t fulfill these long, complex questions.
Consider: Most people are searching Google from a mobile device, using their voices instead of their thumbs. User queries have evolved from simple keywords, like “Eiffel Tower,” to advanced, nuanced requests like “is the Eiffel Tower open for visitation on Christmas?” The content of pages must therefore evolve with Google. Search engine optimization (SEO) can no longer rely on keywords alone in online content. It must include the same level of complexity and nuance a human would.
Is anyone benefitting from this algorithm change? Anyone??
Yes. Blogs, especially company blogs, have a habit of asking a question (and then answering that question) on every post. Blogs also have a habit of updating their pages frequently. The combination of those two facts has meant blogs are among the biggest reaper of Hummingbird’s rewards. If your site doesn’t have a blog, consider a Frequently Asked Questions page. Or better yet—look at each page of your website and consider thoughtfully, what question(s) does this page answer?
What can I do to please Hummingbird?
Increase your site speed.
Google is about getting results to its users fast. Any monkey wrenches in your site’s gears have the potential to remove it from organic results.Optimize your site for mobility. Search for your site on an Android or iOS device. If it isn’t mobile friendly, then you’re already behind the curve.
Not just images, but high-quality images, with optimized alt text and file names.
Look at suggestions in the Google Search bar.
This sounds so simple, and yet it gets ignored so frequently. As you type out a long, complex question into the search bar, how does Google finish that sentence? If Google’s suggestions to an unfinished question differ sharply from how you would have finished the sentence, then you and Google need to get on the same page.
This won’t apply to everyone, but if your business is customer-driven and it needs traffic through the door, then claim your local page on Google+ and post from it frequently. Google loves it when you play its shiny new toys, and Google+ local pages are the shiniest new toys on the block. Think Buzz Lightyear, only hotter.
Institute site search.
If your website has hundreds of pages, or is user-unfriendly, or unnavigable—or all of the above—then please get yourself a site search bar. Not only will it help users find the specific pieces of content they want, but it will help you identify what all those visitors to your site are really after. Specificity and correctness are like catnip to Hummingbird. Apply it liberally.
What else can I do to please Hummingbird?
You can speak Google language, which Google refers to as rich snippets. I’m sure your asking yourself, “Google-rich snippets? What the heck are those?” They’re awesome things that can help you improve your SEO. Bet I got your attention now, right?
Google-rich snippets extract information from your website to display on your site’s listing in the search results, in addition to the typical page title, page URL, and meta description. This extra information can include photos, ratings, author information, and more.
Rich snippets are often overlooked in businesses’ SEO strategies because they are more difficult to implement than traditional on-page SEO strategies. But it would be well worth your while to spend a little time learning how to do this. Adding this content-rich information to your Google search listings draws the eye and can increase your listings’ click-through rates by 30%, even when you’re not in the No. 1 position.
What types of rich snippets are there?
- Author Snippets
- Business and Organization Snippets
- Event Snippets
- Music Album Snippets
- People Snippets
- Product Snippets
- Recipe Snippets
- Review Snippets
- Video Snippets
What about [not provided]? I keep seeing that in Google Analytics?
Two years ago Google announced that when a user is signed into Google, any keyword they query will no longer be provided as data to the website the keyword led them to. Instead, these visits would be displayed in Google Analytics under the keyword “(not provided)”.
Why did Google make these changes?
Well Google is a business, and pays close attention to its bottom line. It cannot continue to give away its most prized data for free. By anonymizing organic keyword traffic, Google is hoping to push SEO toward PPC instead, because paid keyword traffic doesn’t have the same privacy protections as organic traffic.
How does this effect PPC?
Millions of businesses base their paid advertising on keywords. In other words, they pay Google to display their site in search results for certain search terms. For example, if you search for “garden gnomes” and my company sells garden gnomes, then I might want to set up an ad for my garden gnome website that will display on your computer screen or mobile device whenever you search for that phrase. Since I only pay Google when you click on my ad, it behooves me to know which keywords are leading to sales of garden gnomes and which ones aren’t. The moral of the story is that sites using Google AdWords will continue to receive full keyword data.
How can I tell if my search is secure?
Secure search pages are those with an S hidden in the URL. The S stands for Secure, and guarantees you that data sent between the website and your computer is encrypted.
- Normal (http://) Google search result:
- Secure (https://) Google search result:
Tell-tale signs your webpage might be Secure:
- You’re signed into a Google account –Gmail, YouTube, Google Reader, Google Drive, Analytics, AdWords or Google+ account.
- You’ve just signed out of a Google account (you will remain on a secure page).
- You’re using Firefox 14 or above, which turns all Google searches secure.
What can we do about (not provided)?
There are some helpful guides to attempt to make sense of (not provided) and obtain some actionable data from your site visits:
Is there anything else I should know?
Don’t Panic! SEO is a journey, not a destination. Months or years from now, Google’s algorithm will change again, and Splash Media will be here to help you understand it and make it work for you.
Vegas! The name alone conjures up images of flash and glitz, with everything over the top and nightlife that never quits. If you’re lucky enough to be heading to the Search Marketing Expo Conference in Las Vegas, you owe it to yourself to indulge in some of the local color. While you’re there, be sure to check out at least one of these amazing shows.
1. Mystère™ by Cirque du Soleil®: Nearing its 20th anniversary in Vegas, Mystère features all the athleticism, imaginative imagery, and boundary-pushing circus acts that you’d expect from the wonderful Cirque du Soleil. Mystère was the first Cirque du Soleil production in Vegas, and it remains a crowd-pleaser, with thrills, comedy, and a music that mixes elements of styles as diverse as rock, Celtic, African, and soul.
2. Criss Angel® Believe™ from Cirque du Soleil: Just when you thought Cirque du Soleil couldn’t push boundaries any further, here is collaboration with a magician well known for his showmanship and artistry. The atmosphere is dark with gothic overtones that are reminiscent of old-fashioned circuses and carnivals, and Angel’s running commentary keeps things interesting. If you’re looking to be amused and amazed by a show that’s larger than life, this is the show for you.
3. Michael Jackson ONE: Missing the King of Pop? This show takes his No. 1 hits, adds original recording studio master tapes from his estate, and mixes it all together with a healthy dose of Cirque du Soleil. The result is a heartfelt tribute to a legendary artist, showcasing his innovative spirit and honoring his legacy.
4. Blue Man Group: A Vegas crowd-pleaser for years, Blue Man Group is now at the Monte Carlo. Featuring robots and surprise audience participation, this show about social networking and the life of the brain is not just about rollicking good fun, it’s the most intelligent Blue Man show you’ve ever seen.
5. Penn and Teller: For a magic show that breaks all the rules, there’s not much better than Penn and Teller. An edgy show unlike any other, Penn and Teller’s performance relies heavily on audience interaction. Offering tricks that range from the fascinating to the macabre, this show will leave you intrigued and entertained.
6. Jabbawockeez: Fans of “America’s Best Dance Crew” won’t want to miss this amazing show by America’s favorite faceless dance crew. Wearing white masks and gloves, the Jabbawockeez divert attention away from individual dancers, creating a visual representation of the music that emphasizes unity. “PRiSM,” the group’s new show at the Luxor, is entertainment that will make you want to get up and dance.
7. Jersey Boys: If you want A-list entertainment, but you’re on a budget, Jersey Boys may fit the bill. Right now, tickets for this show are slightly lower than others you might come across, but it’s one of the best shows you’ll see! Telling the story of Frankie Valli and the Four Seasons, it’s more than just a nostalgic look at a bygone era of American pop culture; it’s an endearing story of blue-collar kids reaching for their dreams, told through the band’s hit songs and an amazing cast.
8. Evil Dead – The Musical: If you like your musicals with a little less nostalgia, and a little more campy cult-horror action, you can’t miss this one. A 4D theatrical experience, complete with a “splatter zone,” Evil Dead – The Musical combines elements of three classic cult-horror films (Evil Dead, Evil Dead 2, and Army of Darkness) and serves up some bloody, zany, zombie fun. An interactive show, Evil Dead is full of laughs and surprises.
9. ABSINTHE: If you’re ready to get a little crazy, you might want to head over to Caesars Palace for ABSINTHE, one of the wildest shows on the Strip! Transporting audiences to the Moulin Rouge with its colorful, kitschy set, ABSINTHE features an adults-only, circus-style spectacular that features old world burlesque and outrageous comedy. This show is not for the timid, but if you’re looking for something daring, racy, and over the top, this may be the one.
10. Mac King Comedy Magic Show: If you like your shows a little more clean-cut than wild, you’ll have a great time at the Mac King show. Located at Harrah’s, ad playing at 1 p.m. and 3 p.m. Tuesday through Saturday, this show is funny, clever, and clean, with good magic!
Of course, the biggest show in town might just be the Search Marketing Expo Conference itself! This two-day conference is rich with tactics, inspirational experts, and opportunities to learn more about how to use social marketing successfully. Learn the secrets of more than 40 seasoned brand marketers and social media experts; get inspired by keynote speaker Peter Stringer, the Boston Celtics’ Senior Director of Interactive Media; and spend some time networking, engaging with and learning from others in your industry.
Make the most of your time by engaging online as well, even before you get there! Join the Facebook SMX Fan Page, connect with the SMX group on LinkedIn, join the Google+ page to network with other attendees and keep up with announcements, use Foursquare to find all the exciting SMX venues, events, parties, and more, and pin down all the info you need by following SMX on Pinterest. Make sure to tell the world you’re attending SMX by using #smx on Twitter, and keep up before during and after the conference by following the SMX Twitter feed. No matter how you choose to entertain yourself and engage, the Search Marketing Expo Conference is sure to be an event to remember!
Trademarks belong to their respective owners.
People in the Philippines continue to struggle mightily in the devastating aftermath of Typhoon Haiyan (known as “Yolanda” in that country), which resulted in the catastrophic loss of shelter, basic necessities and life. With a preliminary death toll of thousands in Tacloban alone and areas of Central Philippines close to completely leveled, Filipinos have used social media in an effort to keep the global community informed of their dire needs.
Social Media and Crisis Intervention
From missing persons to depleting medical supplies, the devastation in the island nation became immediately evident. But in the age of smartphones and social media help is always just a click away. From Google’s crisis tools to Facebook status updates, Filipinos who have found ways to get online have been able to reach out, and the global response has been overwhelming. Here are some ways in which the social community has been instrumental in communicating needs and aiding rescue and relief efforts following Typhoon Haiyan.
- Google crisis tools. Google has proved helpful in the efforts to find missing family members and locating relief efforts during significant natural disasters in recent years, and Haiyan is no exception. Google’s crisis page for this disaster includes a map indicating where families can find hospitals, relief drop-off stations, areas of calamity and command posts with vital information, as well as a list of organizations that are accepting donations for the Philippines relief efforts. They are also giving relief grants to non-government organizations working in the affected areas.
- Google Person Finder online. Perhaps the most critical tool of all has been the Google Person Finder database. Anyone can use Google Person Finder from anywhere in the world to search for missing loved ones, or they can enter information about people found in the Philippines. The Person Finder tool hosts more than 40,000 records of missing people, making it a vital tool for search-and-rescue efforts.
- Facebook and Twitter. In the Philippines, people who were able to get a signal and had access to working phones took to their devices and immediately began to reach out to the international community via Facebook and Twitter. One woman, tagging a local journalist and the rest of the world media, brought the little-known village of Estancia to the world’s attention, alerting them of the dire situation there.
- Power of geotagging. Communities shared photos, status updates and tweets, geotagging posts and thanking the global community for their prompt response, sharing news about people lost and people found—sometimes good news, other times sad—and telling the world specifically what their immediate and long-term needs are.
What Can You Do to Help?
Social media has made it simple to make even the smallest donation. Facebook, for instance, has added a “Donate $10” button to the top of the news feed that users see upon logging in, in an effort to collect funds for the Red Cross—but there’s much more you can do.
- Join relief efforts in your community. Chances are nonprofits, community organizations or church groups are conducting donation drives for those affected in the Philippines. Don’t just donate to those groups—be an active part of them.
- Donate while online shopping. Find out which stores are donating portions of their sales to the Haiyan relief efforts and do your holiday shopping there. You can also donate to organizations online, such as the World Food Programme, the Red Cross and UNICEF.
- Take relief into your own hands. Are there no groups in your area putting together relief packages? Start one in your community. Organize a local drive or go to your neighbors, families and friends and gather supplies to donate. If you’re not sure that will work, there is an organization called ShelterBox USA, which creates emergency survival kits to give to people in disaster-stricken areas. The kits include, among other things, water and tents. Visit ShelterBoxUSA.org for more information.
- Join online relief efforts. If you’re a programmer, go on Geeklist and find out how your skills can be used to help clear the lines of communication in the Philippines. If you have many followers on social media, be sure to share posts coming across your feeds that could be essential for relief efforts. Be sure they are geotagged so those keeping track of social media in the Philippines can pass on critical information quickly.
This is merely a small sampling of the many relief efforts designed to help the victims of Typhoon Haiyan and how social media is helping those in need. How can you use social media to help those in need? Look no further than your fingertips. We are in a marvelous time where with just your cellphone you can make an impact.
There’s a new debate in social media, and you’ve probably seen it taking over your office and news feeds: Movember vs. No-Shave November. The beard or the ’stache? Both campaigns are monthlong. Both advocate the growing of facial hair. Both raise awareness of men’s health issues. But which campaign is the real man in town? Let’s break it down.
No shocker here, Movember is a portmanteau word from moustache and November. Started in 2003 in Melbourne, Australia, Movember is an official global charity working to raise funds and awareness to combat prostate and testicular cancer as well as mental health challenges. How to raise awareness? With the most dominate mustache your manhood can produce! Everyone wants to talk to the man bold enough to sport the coveted ‘stache. It might be one of nature’s greatest conversation starters. So men around the world are encouraged to grow moustaches during the month of November. By growing new moustaches, our mustached brethren, aka “MoBros,” bring much needed awareness to men’s health issues by prompting conversations wherever they go.
It’s never too late to join the cause and show your upper lip’s masculinity to the world! Join in on social media, participate in the Moscars, or just support the some official Movember partners. All the details are below.
- #Movember, #MoBro & #MoSistas
- Movember Twitter
- Movember Facebook
- Movember YouTube
- Movember Instagram
- Movember Pinterest
The Moscars – the annual video awards extravaganza where MoBros and MoSistas can submit video entries on three different themes and win awards.
Partnerships – Movember has partnered with Toms the past four years to create special edition shoes. Google Chrome has also partnered with Movember to create a video that features actual participants, and how they utilized the web and Movember.com to raise awareness and funds for their chosen cause.
No-Shave November is newer than Movember, but it’s also connected to the American Cancer Society. Started in 2009, No-Shave November is another ultra-manly way to raise cancer awareness. So what can draw more attention than a refined mustache? Some might argue a burley mountain man’s beard. So grow awareness by letting your hair grow wild and free! And don’t forget, No-Shave November goes beyond the manly beard; ladies can participate too (and men won’t be excited about it). Women can let their legs get hairy or skip waxing. If you’re not into getting hairy for a whole month, you can find No-Shave merchandise such as T-shirts, wristbands and stainless steel water bottles on the website. You can also set up No-Shave teams through the American Cancer Society website to raise funds as part of a group or as an individual. Check out our Splash Media team here: Splash No-Shave November team
So are you ready to let your beard speak for itself? Let it grow and let it show with the social information posted below.
- Hashtags – #LetItGrow, #No_Shave * #NoShaveNovember
- No-Shave November Twitter
- No-Shave November Facebook
These campaigns have gained momentum on a global scale, and companies have joined in the fun. It seems like every company makes donations during the holiday season, but there is no reason that your company can’t be a part of the craze while giving back to a good cause. It’s a fun break for your office, an interesting conversation starter with your clients, and can be great PR pieces for your company. You can even theme your company’s marketing efforts around these macho causes. Growing awareness for a cause can always be leveraged as a great way to grow awareness for your company. If you need ideas on how your company could leverage a cause like cancer awareness for your business, just follow our lead. Our Facebook page has been filled with fun content this month, and so has our blog.
So it doesn’t really matter whether you choose to participate in Movember or No-Shave November, so long as you do something to help raise cancer awareness. November used to be known for Thanksgiving, pumpkins, leaves falling and cold weather … and now it’s about facial hair and cancer awareness as well. So toss that razor aside, get your friends and coworkers involved, and stand out from the crowd while keeping your face warm.
Are you participating in No Shave November or Movember this month to help raise awareness and funding for men’s prostate cancer research? Connect with us on Facebook, Twitter, and YouTube and join in the conversation by using #NoShaveNovember and #SplashMedia! You can also help us donate to the American Cancer Society HERE.